Prof. Dr. Gerd Meier

Professor of Research Methodology and Market Psychology

Member of Institute of Experimental Industrial Psychology - LueneLab

Adresse Gerd Meier

Prof. Dr. Gerd Meier
Wilschenbrucher Weg 84, W.211
21335 Lüneburg
Fon +49.4131.677-7713
Fax +49.4131.677-7935
meier@uni.leuphana.de

Vita

Qualifications

• 1993 Ph.D. ("magna cum Laude“)
• 1988-1991 Max-Planck-Institute of Psychological Research Munich
• 1987 Diploma
• 1981-1987 Psychology University of Wuerzburg

Experience

• 2003 - 2004 Dean of Business Psychology
• since 2000 Leuphana University of Lueneburg (formerly University of Applied Sciences in Lueneburg): Professor for Methodology and Market Psychology
• 1999 - 2000 University of Applied Sciences in Nuremberg: Visiting Lecturer in Business Psychology
• 1993 - 2000 GfK Nuremberg Market Research Institute: Senior Consultant
• 1991 - 1992 Executive Manager of the PR agency "P.a.P. – Agency for Applied Psychology"

Teaching

Market Psychology, Methodology, General Psychology, Developmental Psychology

Research Interests

Creative Advertising, Methods in Market Research