The Networked Aesthetic of Alternative Search Methods
My PhD research investigates the conceptual as well as technological implications of using ‘search’ as a researcher, ranging from the ‘personalisation’ of mainstream search engines to developing alternative methods for searching the internet. As a performative form of critique, my overarching method is that of a ‘critical ethnography of the self’, where I investigate how the notion of the self is produced through the action of ‘search’. Ultimately Re:Search – The Networked Aesthetic of Alternative Search Methods will deliver a conceptual framework as a form of critique in response to the hegemony of Google’s personalisation. The research will show if novel, alternative search methods deliver valued and divergent results compared to that of Google, along with how these criteria of value are defined and executed.