Moving Image Lab
Development and Examination of Moving Image Formats
The world of media is undergoing major changes. The Internet is blurring the boundaries between production and reception of moving images. The “traditional” television seems to be losing importance.
Which forms of interaction and organization arise in and through digital networks? What kind of images and narrative formats evolve in the context of interactive digital media usage? And what are the consequences for education, the creative economy and the creation of public/publicity?
The Moving Image Lab (2012–2014) analyzed the changes underway in participation and organizational processes that are associated with interactive communication platforms of the new media and of new forms of moving image production. Based on these research results moving image formats were developed in the field of civil society as well as in the field of trade and commerce, presented in fictional, semi-fictional, docutainment and merely documentary formats.