One Call

Collaboration in the conceptual design and the production of an interactive transmedia online campaign

ONE ist a lob­by- and cam­pai­gning or­ga­ni­sa­ti­on on the field of glo­bal po­ver­ty re­duc­tion. In clo­se col­la­bo­ra­ti­on with the Mo­ving Image Lab ONE de­ve­l­o­ped a campaign in which ac­tors and mu­si­ci­ans well known in Ger­ma­ny (in­clu­ding Kat­ja Rie­mann, Ben­no Fürmann, and Bob Gel­dorf) did ap­pe­ar to call for si­gning of an on­line pe­ti­ti­on adres­sing the ger­man fe­deral go­vern­ment.