User Research Lab

The Sleeping Network - International Ethnographic Research

The User Research Lab consists of researchers with a background in ethnography, design and media theory. Its aim is to generate specialized knowledge for content providers in the age of digital media. The team is doing user research and prototyping together with research partners, most notably the BBC.

The central experimental project of the research is the “sleeping network”: an international network of ethnographers in eight countries, who are doing long-term user research. The ethnographers work permanently with a set of core participants and can always be activated to do specific research instantly and simultaneously at a given moment.

The overall aim of the current research is to understand the meaning and the implications of liveness and engagement in the context of media usage and news consumption. For that purpose the international participants document their media behavior in a digital media diary developed by the User Research Lab.

Partner

• BBC Worldwide: http://www.bbc.co.uk

Das Projekt wird im Rahmen des Innovations-Inkubators der Leuphana Universität Lüneburg gefördert durch den Europäischen Fond für Regionalentwicklung (EFRE) und das Land Niedersachsen.