The Project

Mirko Reisser (DAIM) Startwoche english

From 5–9 October 2009 the city of Lueneburg will be transformed into a public exhibition space for leading figures within the international urban art scene. As part of Leuphana University’s orientation programme for new students – the so-called Welcome Week – this large-scale urban art presentation will bring together university, city, and art world.

Under the artistic auspices of Rik Reinking, curator and collector from Hamburg, some 35 internationally renowned urban artists have been invited to present their works at different sites around the city and on the university campus. Their actions will inspire, enthuse, astonish, and most of all foster discourse. The 1,200 first-year students at Leuphana University, who will be thematically exploring the arts and communications during their Welcome Week, will participate in this process of urban art creation. The students will be translating the communications concepts employed by the urban artists into video clips. A jury headed by Dieter Kosslick, director of the Berlinale International Film Festival, will evaluate the completed clips, after which the films will be published on Leuphana University‘s online media platform.

Expanding the potential spectatorship of this event well beyond the city’s boundaries, several television stations will document the remarkable dialogue between artists, students, and Lueneburg citizens during this rare presentation of urban art within the context of the city‘s medieval centre.