Knowledge transfer

To offer application-oriented and practice-relevant research and to contribute to the transfer of knowledge is part of the mission and figurehead of the Faculty of Business and Economics. A prerequisite for this is networking with partners from research and practice.

Colleagues from all disciplines of the faculty cooperate in numerous projects with a wide range of practice partners (companies, associations, NGOs, trade unions etc.). For example, a team of colleagues from business administration, business informatics and psychology cooperates with various companies in the region in the EFRD-funded project "Digit@l Entrepeneurship". The Institute for Product and Process Innovation (PPI) in turn cooperates intensively with the Helmholtz Center Geesthacht (HZG). In addition to intensified basic research, access to laboratory resources enables a new quality of practice-oriented projects. Another example of successful cooperation is the collaboration with ias stock corporation, a leader in the field of corporate health management. Within this framework, the professorship "Industrial and Organizational Psychology" was established at the Institute for Management and Organization (IMO) to investigate changes in the business world and their health risk.

The strong application-orientation in particular characterizes the research projects of the Faculty of Business and Economics. In the project "Digital Media in Vocational Training", the effect of psychological interventions in digital transformation processes is being investigated in cooperation with the companies MAN, InVivo Tech and Knauer in order to realize an agile learning culture in vocational training. The projects "Sandbox Innovation Process" and "Multilateral Scouting Processes" aim at an intensive exchange of knowledge and technology with partners from practice in order to strengthen the competitiveness of the greater Lüneburg area and to establish the region as a media location respectively innovation environment. In cooperation with LAP Ltd. Laser Applications, the project "Innovative support of reproducible patient positioning in radiotherapy within the framework of the initiatives for Hospital 4.0" is developing an innovative medical device to support reproducible patientinternal positioning in radiotherapy.

In addition, the Faculty of Business and Economics is involved in the various phases of the EXIST program of the Federal Ministry of Economics and Energy to promote business start-ups from the scientific community and the establishment of a holistic university start-up culture. The current aim is to close gaps in the range of qualification and support services in cooperation with partners from practice. The "Student Training for Entrepreneurial Promotion" (STEP) and "Personal Initiative" (PI) projects aim to train young people from the Global South to become entrepreneurs of the future through training courses. All these projects clearly reflect the faculty's understanding of entrepreneurship and the sustainable perspective on economic activity formulated in its mission.

The clear practical relevance is also present in the teaching of the Faculty of Business and Economics. The Bachelor's and Master's programs have a high proportion of case studies, practical projects and excursions, supplemented by workshops and conferences to provide students with practical insights and optimal preparation for the professional world. In addition, through the Leuphana Professional School, members of the faculty offer more than 15 part-time courses, thus professional Bachelor's programs and professional Master's programs as well as further education with university certificate in the field of economics, in which professionals receive optimal and application-oriented training.

The lived application-orientation is also reflected in the longstanding tradition of the "Economic Forum", to which renowned practitioners but also the interested public are invited for critical exchange for the sake of knowledge transfer. In the last round of the Economic Forum, for example, the topic of gender in business and management was taken up and discussed, for example, in terms of differences in leadership (and cooperation), women's quotas in leadership positions, the third gender and sexism in the workplace.

Detailed information about the Leuphana Economic Forum, its concept, past and future lectures and the lecturing practitioners.