Certificate courses from the Arts & Cultural Management Masters
Continuing education tailored to your needs: modular, flexible and individual
Are you interested in modules from the Masters in Arts and Cultural Management, but do not want to embark on the full Masters programme? We offer a total of three certificate courses that allow you to take selected modules from the Masters course.
Each certificate course is worth 15 credit points. Students are awarded a university certificate that is proof of the credit points obtained and allows them to be counted towards university CP requirements.
If, after completing the certificate programme, you decide you would like to take the Arts and Cultural Management Masters, the credits obtained and fees paid on the certificate course can be counted towards your total credits and costs. The Masters and the certificate courses are run by the Leuphana Professional School in partnership with the Goethe-Institut.

Arts & Cultural Consumption and Audiences (15 CP)
Arts & Cultural Production and Cultural Organizations (15 CP)
International Cultural Management in Transition (15 CP)
Arts & Cultural Consumption and Audiences (15 CP)
This certificate comprises a total of 3 modules worth 5 credit points each, and takes an outward-looking approach to cultural institutions. The focus is on visitors and their expectations, and aspects such as communication and branding.

Content
Theories of Arts Consumption / Reception / Experience (5 CP)
This foundation module looks at the conditions affecting, forms of and developments in the consumption of cultural goods and services. You will learn to evaluate these factors in the light of transformational social processes in particular. You will also gain an insight into the expectations and behaviour of a wide range of visitor groups.
Audience Development (5 CP)
This module covers analysis and strategy development for a wide range of visitor groups. After completing this module, you will be able to differentiate between and analyse relevant target groups for cultural services, and will be familiar with the various levels at and ways in which you can appeal to visitors when developing those services.
Communication & Branding strategies (5 CP)
This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.
Admission requirements
Students wishing to take the certificate course must meet the following entry requirements:
- Advanced English skills
- A degree and at least two years’ professional experience in the field of arts management OR at least five years’ professional experience for candidates without a degree
The following tests are accepted as proof of English proficiency:
- TOEFL, IBT min. 92 points
- IELTS (Academic version) min. 6.5 points
- CAE or CPE: Level C1, Grade B
- TOEIC 4 skills test: min. 720 points in listening and reading and 310 points in speaking and writing
Dates and deadlines
The certificate course starts in the winter semester each year (October) and lasts 2 semesters. Applications are to be submitted online by 31 July.
- Theories of Arts Consumption / Reception / Experience: 27.01. - 09.03.2021
- Audience Development: 10.03. - 20.04.2021
- Communication & Branding Strategies: 19.05. - 29.06.2021
Fees
The total fees for the certificate course are EUR 2450 plus a semester contribution of c. EUR 200 per semester.
Downloads
- Flyer (pdf)
Arts & Cultural Production and Cultural Organizations (15 CP)
On this certificate course, you can choose a total of three modules from the four available. Each is worth 5 credit points. The modules take an organisational approach to cultural institutions and explore issues such as culture policy, organisational development and funding.

Content
Theories of Art Production and Organizations (5 CP) - elective
This module explores the environment and framework for the production of cultural goods. It provides an overview of current theories on the production of cultural goods, and you will critically reflect on these theories in the context of professional practice. You will also analyse the role of cultural organisations within their broad network in society, in politics and on the market.
International Law & Cultural Politics (5 CP) - elective
This module will familiarise you with the fundamental cultural policy environment and framework from an international perspective. You will also learn about current media law, data protection and copyright requirements in both an analogue and digital (international) environment.
Developing Cultural Organizations (5 CP) - elective
This module is split into two parts, theory and practice. The theory unit teaches you the basics of entrepreneurship and how to control change processes in organisations. In the second part of the module, you will apply what you have learned to a specific project, drawing up a strategic plan or concept for innovation.
Accounting, Finance, Fundraising (5 CP) - elective
This module takes an advanced look at financial planning within cultural organisations and cultural projects. You will also learn to plan and run your own fundraising campaigns.
Admission requirements
Students wishing to take the certificate course must meet the following entry requirements:
- Advanced English skills
- A degree and at least two years’ professional experience in the field of arts management OR at least five years’ professional experience for candidates without a degree
The following tests are accepted as proof of English proficiency:
- TOEFL, IBT min. 92 points
- IELTS (Academic version) min. 6.5 points
- CAE or CPE: Level C1, Grade B
- TOEIC 4 skills test: min. 720 points in listening and reading and 310 points in speaking and writing
Dates and deadlines
The certificate course lasts either 2 or 3 semesters depending on your module selection, and starts either in the winter semester (October) or in the summer semester (April). Applications should be submitted online by 31 July/ 31 January.
Please contact the programme coordinator to discuss your choice of modules and the right start/application date for you.
- Theories of Art Production and Organization: 02.12.2020 - 26.01.2021 (break from 23.12.2020 - 05.01.2021)
- International Law & Cultural Politics: 02.06. - 13.07.2021
- Developing Cultural Organisations: 20.10. - 30.11.2021 or 28.10. - 08.12.2020
- Accounting, Finance, Fundraising: 26.01. - 08.03.2022 or 03.02. - 16.03.2021
Fees
The total fees for the certificate course are EUR 2450 plus a semester contribution of c. EUR 200 per semester.
Downloads
- Flyer (pdf)
International Cultural Management in Transition (15 CP)
On this certificate course, you can choose a total of three modules from the four available. Each is worth 5 credit points. The modules on this course are run by the Goethe-Institut and explore the impact of current transformation processes on cultural institutions around the world.

Content
Goethe-Institut module: Culture & Transformation (5 CP) - elective
This module introduces students to the current challenges of international cultural management. You will learn to recognise and assess those challenges. Globalisation, digitisation and the role of cultural management and cultural managers in society are some of the key issues addressed.
Goethe-Institut module: Culture & Cooperation (5 CP) - elective
This module explores global challenges in more depth and looks at the strategic option of collaborations. After completing this module, you will be familiar with the types and specific features of cultural partnerships at various different levels and be able to integrate these into strategic concepts.
Goethe-Institut module: Participation, Diversity & Empowerment (5 CP) - elective
This module explores the societal role of cultural management in more depth and in terms of participative approaches. You will learn to implement participative models within and outside cultural organisations, to create opportunities for visitor and staff input and to contribute to community-building processes.
Goethe-Institut module: Culture & Sustainability (5 CP) - elective
In this module, you will learn about the various forms of sustainable cultural management at an economic, social and ecological level, and develop techniques for implementing these models within cultural organisations and projects.
Admission requirements
Students wishing to take the certificate course must meet the following entry requirements:
- Advanced English skills
- A degree and at least two years’ professional experience in the field of arts management OR at least five years’ professional experience for candidates without a degree
The following tests are accepted as proof of English proficiency:
- TOEFL, IBT min. 92 points
- IELTS (Academic version) min. 6.5 points
- CAE or CPE: Level C1, Grade B
- TOEIC 4 skills test: min. 720 points in listening and reading and 310 points in speaking and writing
Dates and deadlines
The certificate programme starts in the summer semester each year (April) and lasts 2 semesters. Applications are to be submitted online by 31 January.
- Culture & Transformation: 21.4. - 01.06.2021
- Culture & Cooperation: 28.07. - 07.09.2021
- Participation, Diversity & Empowerment: 09.03. - 19.04.2022 or 17.03. - 27.04.2021
- Culture & Sustainability: 01.12.2021 - 25.01.2022 (break from 22.12.2021 - 04.01.2022) or 09.12.2020 - 02.02.2021 (break from 23.12.2020 - 05.01.2021)
Fees
The total fees for the certificate course are EUR 2450 plus a semester contribution of c. EUR 200 per semester.
Downloads
- Flyer (pdf)
Contact & Advising
Coordinator
Christian Holst
Universitätsallee 1, C6.217
21335 Lüneburg
Fon +49.4131.677-2534
christian.holst@leuphana.de
E-Tutor
Christoph Kleineberg, M.A.
Universitätsallee 1, C40.115
21335 Lüneburg
Fon +49.4131.677-1983
christoph.kleineberg@leuphana.de
E-mail contact
Please feel free to contact the team of the study programme via macuma.info@leuphana.de or the team of our cooperation partner via macuma.info@goethe.de.