Certificate courses from the Arts & Cultural Management Masters

Theories of Arts Consumption / Reception / Experience (5 CP)

This foundation module looks at the conditions affecting, forms of and developments in the consumption of cultural goods and services. You will learn to evaluate these factors in the light of transformational social processes in particular. You will also gain an insight into the expectations and behaviour of a wide range of visitor groups.

Audience Development (5 CP)

This module covers analysis and strategy development for a wide range of visitor groups. After completing this module, you will be able to differentiate between and analyse relevant target groups for cultural services, and will be familiar with the various levels at and ways in which you can appeal to visitors when developing those services.

Communication & Branding strategies (5 CP)

This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.

Theories of Art Production and Organizations (5 CP) - elective

This module explores the environment and framework for the production of cultural goods. It provides an overview of current theories on the production of cultural goods, and you will critically reflect on these theories in the context of professional practice. You will also analyse the role of cultural organisations within their broad network in society, in politics and on the market.

International Law & Cultural Politics (5 CP) - elective

This module will familiarise you with the fundamental cultural policy environment and framework from an international perspective. You will also learn about current media law, data protection and copyright requirements in both an analogue and digital (international) environment.

Developing Cultural Organizations (5 CP) - elective

This module is split into two parts, theory and practice. The theory unit teaches you the basics of entrepreneurship and how to control change processes in organisations. In the second part of the module, you will apply what you have learned to a specific project, drawing up a strategic plan or concept for innovation.

Accounting, Finance, Fundraising (5 CP) - elective

This module takes an advanced look at financial planning within cultural organisations and cultural projects. You will also learn to plan and run your own fundraising campaigns.

Students wishing to take the certificate course must meet the following entry requirements:

• Advanced English skills
• A degree and at least two years’ professional experience in the field of arts management OR at least five years’ professional experience for candidates without a degree

The following tests are accepted as proof of English proficiency:

• TOEFL, IBT min. 92 points
• IELTS (Academic version) min. 6.5 points
• CAE or CPE: Level C1, Grade B
• TOEIC 4 skills test: min. 720 points in listening and reading and 310 points in speaking and writing

Goethe-Institut module: Culture & Transformation (5 CP) - elective

This module introduces students to the current challenges of international cultural management. You will learn to recognise and assess those challenges. Globalisation, digitisation and the role of cultural management and cultural managers in society are some of the key issues addressed.

Goethe-Institut module: Culture & Cooperation (5 CP) - elective

This module explores global challenges in more depth and looks at the strategic option of collaborations. After completing this module, you will be familiar with the types and specific features of cultural partnerships at various different levels and be able to integrate these into strategic concepts.

Goethe-Institut module: Participation, Diversity & Empowerment (5 CP) - elective

This module explores the societal role of cultural management in more depth and in terms of participative approaches. You will learn to implement participative models within and outside cultural organisations, to create opportunities for visitor and staff input and to contribute to community-building processes.

Goethe-Institut module: Culture & Sustainability (5 CP) - elective

In this module, you will learn about the various forms of sustainable cultural management at an economic, social and ecological level, and develop techniques for implementing these models within cultural organisations and projects.

Students wishing to take the certificate course must meet the following entry requirements:

• Advanced English skills
• A degree and at least two years’ professional experience in the field of arts management OR at least five years’ professional experience for candidates without a degree

The following tests are accepted as proof of English proficiency:

• TOEFL, IBT min. 92 points
• IELTS (Academic version) min. 6.5 points
• CAE or CPE: Level C1, Grade B
• TOEIC 4 skills test: min. 720 points in listening and reading and 310 points in speaking and writing