Course Schedule

Start > Masterprogramm Management & Entrepreneurship (M.A./M.Sc.) -> Major Management & Marketing -> International Marketing

Lehrveranstaltungen

International Marketing (Vorlesung)

Dozent/in: Jürgen Lürssen

Termin:
 wöchentlich | Donnerstag | 10:15 - 11:45 | 15.10.2015 - 29.01.2016 | C 14.006 Seminarraum | Vorlesung
14-täglich | Donnerstag | 12:15 - 13:45 | 15.10.2015 - 29.01.2016 | C 12.105 Seminarraum | Übung
Einzeltermin | Do, 07.01.2016, 08:00 - Do, 07.01.2016, 09:30 | C 14.006 Seminarraum

Inhalt: - Globalization and evolution of marketing - Global economic and cultural environment - Global competitive analysis and strategy development - International marketing research - Market entry strategies - Global product policy and branding strategies - Global pricing decisions - Global communications - Sales management in international companies - Import/export management - Organization of global marketing efforts