Course Schedule

Course Schedule

Start > Masterprogramm Cultural Studies: Culture and Organization (M.A.) -> Wahlbereich -> Management & Change

Lehrveranstaltungen

Customer Relationship Management & Change (Seminar)

Termin:
wöchentlich | Montag | 12:15 - 13:45 | 07.04.2025 - 11.07.2025 | W 122 | Rote Feld ist vorgesehen

Inhalt: Seminar mit Vermittlung theoretischer Inhalte und Transfer in die Praxis. Themengebiete sind: Kundenzufriedenheit, Kundenwert und CRM-Strategie, ganzheitliches CRM-Model, CRM-Tools, kundenspezifizierte Produktausrichtung, Kundengewinnung und -bindung, CRM-Technologie, kundenzentrierte Unternehmensorganisation, Kultur und Change Management.

Innovation & Market Creation (Seminar)

Dozent/in: Monika Imschloß

Termin:
wöchentlich | Montag | 10:15 - 11:45 | 07.04.2025 - 11.07.2025 | C 12.002 Seminarraum

Inhalt: This seminar provides you with the theoretical and practical fundamentals on innovation management activities and processes so as to create new markets. We will particularly look at user-centered innovation approaches such as design thinking as they are crucial for generating new ideas and spurring innovations.

Organizing for Innovation: The Idea Journey (Seminar)

Dozent/in: Sarah Stanske

Inhalt: Innovation is a central driver of competitive advantage and economic growth. Therefore, firms increasingly aim to foster novelty systematically by organizing their innovation processes. This course looks at the idea journey presented by Perry-Smith and Mannucci and investigates the hurdles idea initiators have to overcome until the final implementation in an organization. Based on a detailed reading and discussion of recent papers published on the different phases of the idea journey, we will reflect on how innovation can be organized, and to what extent such attempts can be successful.