Course Schedule

Start > Leuphana Bachelor (B.A./B.Eng./B.Sc./LL.B.) -> Major Digital Media -> Economics of Digital Media

Lehrveranstaltungen

Future of Media: Industry Perspectives (Seminar)

Termin:
14-täglich | Donnerstag | 09:45 - 13:15 | 23.10.2025 - 20.11.2025 | HMS E08
14-täglich | Donnerstag | 09:45 - 13:15 | 04.12.2025 - 29.01.2026 | HMS 211/215

Inhalt: This seminar invites experts from across the media industry to share and discuss their visions for the future of media. Each session features guest lectures and interactive discussions focusing on topics like media innovation, artificial intelligence, new business models, managing newsrooms in accelerating breaking news situations under the impact of shifting societal values and social responsibility. Students will get first-hand insights into current developments and are encouraged to reflect and develop their own perspectives on the future of media.

Leuphana Bachelor - Major Digital Media - Economics of Digital Media

Media Economics (Seminar)

Dozent/in: Elisabeth Kanzi

Inhalt: During your Degree you came across many different economic structures of media houses or publishers. They are following different goals, attracting different target groups and offering different products. Some are public companies and have shareholders, some are foundations, or are still owned by a family or a so-called patron. Axel Springer, DER SPIEGEL, Le Monde, New York Times, ARD, RTL – all have different models. Many of their business models have changed especially during the last 30 years (digitalization). We will have a look at some examples and try to figure out what impact these structures have on the quality of journalism, pace of product development (R&D), the staff, and the pros and cons in general. With a closer view on the German publisher DER SPIEGEL, Axel Springer and some others I will give you an idea how diverse and important these decisions are for your product and sustainability. Furthermore, we will tackle different revenue-streams of publishers especially in the digital business. Of course AI is a huge topic for all publishers. How are we going to monetize our products we offer and still have enough capital available? One idea is to stay creative and open - there are many ways to new revenues, but they have to be reasonable and need to fit your products. And one major question will be: "what effects do these strategies have on you and your work, the culture in the company etc. " Taking a look behind the curtain will always support your decisionmaking in the job. For our first meeting: Think like a media-entrepreneur: What would be your goal, if you were establishing a media-company (print, tv, online – everything is possible) and why. Just a short, quick idea – 4 to 5 sentences. Have this idea with you when we meet in our first class.

Leuphana Bachelor - Major Digital Media - Economics of Digital Media