Course Schedule
Lehrveranstaltungen
Donation Marketing and Donor Management (Seminar)
Dozent/in: Besarta Veseli
Termin:
Einzeltermin | Di, 14.10.2025, 10:15 - Di, 14.10.2025, 11:45 | C 40.152 Seminarraum
Einzeltermin | Fr, 24.10.2025, 16:15 - Fr, 24.10.2025, 19:30 | C 40.152 Seminarraum
14-täglich | Dienstag | 10:15 - 11:45 | 04.11.2025 - 02.12.2025 | Online-Veranstaltung | Digital
Einzeltermin | Di, 16.12.2025, 10:15 - Di, 16.12.2025, 11:45 | C 40.152 Seminarraum
14-täglich | Dienstag | 10:15 - 11:45 | 06.01.2026 - 20.01.2026 | Online-Veranstaltung | digital
Einzeltermin | Sa, 24.01.2026, 09:30 - Sa, 24.01.2026, 18:30 | C 40.152 Seminarraum
Inhalt: The aim of this course is to design and conduct a research project in the field of Social Marketing. The specific research topics focus on “(Blood) Donation Marketing and Donor Management”. The course is structured around three pillars: a) Theoretical foundation: Students will read, discuss, and present relevant literature to build a theoretical understanding and foundation for the research project. b) Methodological foundation: Students will get an overview of quantitative research methods, with a special focus on experimental research. c) Design and implementation of a research project in student teams: 1. Identification and formulation of a research question 2. Theory-based development of hypotheses and a conceptual model 3. Designing and conducting an experimental study 4. Data collection (e.g., online experiment) & data analysis (e.g., using SPSS) 5. Presentation of results (Oral examination) 6. Writing a research report (Written examination) Note: This course requires intensive group-work and active participation throughout the semester. Existing knowledge of regression-based approaches is expected.
Research Project: Managing Sustainable Supply Chains (Seminar)
Dozent/in: Elke Schüßler
Termin:
Einzeltermin | Di, 21.10.2025, 10:15 - Di, 21.10.2025, 13:45 | C 40.162 Seminarraum
14-täglich | Dienstag | 10:15 - 13:45 | 04.11.2025 - 30.01.2026 | C 40.153 Seminarraum
Inhalt: This course focuses on global supply chains as a key area for sustainable and responsible management. Global supply chains are implicated in some of the key grand challenges of our time including sustainable energy or food production or decent work and inequality. Global supply chains also play a key role in sustainable development. After providing a framework of different managerial and public and private governance approaches for making supply chains more sustainable, particularly with a focus on recent supply chain due diligence regulations, students will conduct their own research to analyze selected companies’ sustainable supply chain governance and assess the potential of the taken initiatives for systemtic change.