Course Schedule
Lehrveranstaltungen
Sustainable M&E: Climate Resilient Communities in the Caribbean (Seminar)
Dozent/in: Steffen Farny
Termin:
Einzeltermin | Di, 21.10.2025, 14:15 - Di, 21.10.2025, 15:45 | C 25.019 Seminarraum | Kickoff
Einzeltermin | Di, 06.01.2026, 14:15 - Di, 06.01.2026, 17:45 | C 25.019 Seminarraum
Einzeltermin | Fr, 09.01.2026, 12:15 - Fr, 09.01.2026, 15:45 | C 40.530 Seminarraum
Einzeltermin | Sa, 10.01.2026, 09:00 - Sa, 10.01.2026, 17:00 | C 25.019 Seminarraum
Einzeltermin | Di, 27.01.2026, 14:15 - Di, 27.01.2026, 15:45 | Online-Veranstaltung | online
Einzeltermin | Di, 03.02.2026, 09:00 - Di, 03.02.2026, 17:00 | C 25.019 Seminarraum
Inhalt: How to foster community impact? What makes a community resilient? Who needs to engage in climate adaptation action? This transdisciplinary (TD) community impact research project focuses on the intersection of climate resilience, communities and social entrerpreneurship. The setting of the project is Grenada, a Small Island State in the Southern Caribbean (Lesser Antilles) in which communities face continuous challenges to adapt to changing climatic conditions and threats to their livelihoods. In their quest to become a ‘climate resilient community’, people living in the Caribbean are currently struggling to mitigate and adapt to changing climatic conditions and impactful catastrophes, such as hurricanes, earthquakes and the pandemic. Building on results generated in the four previous years, student teams will focus on creating new solution-oriented transferable knowledge for peoples living on Grenada. To do so, a concrete entrepreneurial training interventions (STEP S) will be implemented with student mentors (on-site) and regional partners, for example the Saint George University.
Sustainable M&E: Corporate Digital Responsibility (Seminar)
Dozent/in: Hannah Trittin-Ulbrich
Termin:
14-täglich | Dienstag | 10:15 - 13:45 | 20.10.2025 - 30.01.2026 | C 12.015 Seminarraum
Inhalt: This seminar will make students familiar with the emerging debate on "corporate digital responsibility" (CDR). In recent years, CDR has emerged as an umbrella term for the debate around responsible management of the digital transformation. In this seminar, we will first explore theories and concepts related to the term, and how businesses attempt to live up to societal expectations in the digital age! Then, students will develop creative, practical solutions for practical challenges along the CDR challenge 2025. The course will combine lectures with interactive formats, group work and guest lectures.
Sustainable M&E: Sustainable Business Development: Business Models for Sustainability (Seminar)
Dozent/in: Matthew Philipp Johnson
Termin:
14-täglich | Dienstag | 14:15 - 15:45 | 21.10.2025 - 18.11.2025 | C 5.310 Seminarraum
Einzeltermin | Fr, 28.11.2025, 14:00 - Fr, 28.11.2025, 18:00 | C 5.019 Seminarraum
Einzeltermin | Fr, 12.12.2025, 14:00 - Fr, 12.12.2025, 18:00 | C 5.311 Seminarraum
Einzeltermin | Fr, 23.01.2026, 14:00 - Fr, 23.01.2026, 18:00 | C 12.010 Seminarraum
Inhalt: The teaching will be done by Dr. Matthew Phillip Johnson (matthew.phillip.johnson@uni-hamburg.de; https://www.wiso.uni-hamburg.de/fachbereich-sozoek/professuren/busch/04-team/research-associates/johnson-matthew.html) Initial Comments: In this seminar, offered as both lectures (3 sessions) and blocked workshops (3), the challenges of forming and continually developing a company’s business model will be portrayed as business model innovation, especially in the environmental, social, and integrated sustainability context. The goals of this seminar are to innovate an existing business or even create a business model for a sustainability-oriented start-up (I strongly encourage this!). It also focuses a the creative, yet focused approach to the following problem. How can creative and innovative thinking in new business models generate positive environmental and social contributions above and beyond financial success? We will not be writing business plans, but using well-developed entrepreneurial concepts, including the business model canvas (Osterwealder & Pignuer, 2010) and business model patterns (e.g., Gassmann et al., 2014; Lüdeke-Freund et al., 2022). Finally, you will have to read several articles before several lectures – see the articles marked with asterisks (*) below. Main learning objectives: 1. To learn the theoretical basics of social and sustainable entrepreneurship; 2. To learn the theoretical and conceptual basics of business model innovation; 3. To learn how to develop values-based and sustainable business models; and 4. To train and strengthen solution-focused thinking in practical contexts. Didactic concept: There are two parts to the course – Fundamentals and Practical Application. In the first part, Fundamentals, the students will deal with the phenomenon of sustainable entrepreneurship and its description in the theoretical literature. Furthermore, you will learn about the business model as a management and innovation concept as well as various techniques of business modeling. These basics are contained in scientific and practical literature on sustainable entrepreneurship and business models, in particular in the intersection on topics of entrepreneurial sustain- ability management and sustainable social development. These entrepreneurial and societal per- spectives are supplemented by a network perspective from which different actors work together to tackle entrepreneurial and social challenges. The Fundamentals part of the course will be covered in three sessions, every other Tuesday – 21.10., 04.11., and 18.11.2025. It is my intention to hold these lectures in the classroom and not in a hybrid form…that is, no Zoom links. In the second part, Practical Application, the students will work on real-life challenges in a particular industry of choice, for instance energy, circular economy, or base-of-the-pyramid enterprises. Students are required to form working groups (approximately five students per group), which will be organized and moderated by the students themselves. These groups will take up real-life problems and solve them from a “market-orientation” perspective supplemented with taught business modeling techniques. Topics could include, for instance, the development of virtual power plants at the regional level, the provision of disadvantaged families with access to clean drinking water and facilities, etc. These solutions can tackle a particular Sustainable Development Goal (e.g., SDG 7 Clean and Affordable Energy), or think beyond, i.e. developing a concept for circularity or biodiversity. For the Practical Application part of the course, students will be able to choose these cases themselves (latest by 18.11.2025), which will include cases from the literature/online search. The practical application will be covered during two sessions on 28.11. and 12.12.2025 (both on Fridays) in the form of group workshops. Additionally, you must organize and work as groups outside of these scheduled sessions. Again, it is my intention to hold these workshops in the classroom setting for close interaction within and between groups, so no hybrid form is anticipated. The final session, scheduled for Friday, 23.01.2026, is to be used for the final presentations, which will be graded. Major milestones and next steps: 1. Introduction and theoretical foundations (21.10.25) 2. Learning of Business Modeling Techniques (4.11.25) 3. Research on real problems (18.11.25) 4. Conducting group workshops (28.11. and 12.12.25) 5. Presentation of the results (23.01.2026) Literature (* to read before the lecture on 21.10.2025; ** to read before the lecture on 04.11.2025) Introduction to social and sustainable entrepreneurship • *Johnson, M. P., & Schaltegger, S. (2020). Entrepreneurship for sustainable development: A review and multilevel causal mechanism framework. Entrepreneurship Theory and Practice, 44(6), 1141-1173. • *Schaltegger, S. & Wagner, M. (2011): Sustainable entrepreneurship and sustainability innovation: categories and interactions, Business Strategy and the Environment, Vol. 20, No. 4, 222–237. • *Zeyen, A., Beckmann, M., & Akhavan, R. (2014): Social entrepreneurship business models: Managing innovation for social and economic value creation. In Managementperspektiven für die Zivilgesellschaft des 21. Jahrhunderts (pp. 107-132). Springer Gabler, Wiesbaden. Introduction to business models • Gassmann, O.; Frankenberger, K. & Csik, M. (2014): The business model navigator. 55 models that will revolutionise your business. Pearson Education Limited. • Osterwalder, A. & Pigneur, Y. (2010): Business model generation. A handbook for vi- sionaries, game changers, and challengers. Hoboken, NJ: Wiley. Introduction to sustainable business models • **Boons, F. & Lüdeke-Freund, F. (2013): Business Models for Sustainable Innovation: State of the Art and Steps Towards a Research Agenda, Journal of Cleaner Production, Vol. 45, 9-19. • **Bocken, N.; Short, S.; Rana, P. & Evans, S. (2014): A literature and practice review to develop sustainable business model archetypes, Journal of Cleaner Production, Vol. 65, 42–56. • Clinton, L. & Whisnant, R. (2014): Model Behavior – 20 Business Model Innovations for Sustainability. London: SustainAbility. • Schaltegger, S.; Hansen, E. & Lüdeke-Freund, F. (2016): Business Models for Sustainability: Origins, Present Research, and Future Avenues (Editorial), Organization & Envi ronment, Vol. 29, No. 1, 3-10. Introduction to (sustainability-oriented) business modelling tools • Upward, A. & Jones, P. (2016): An Ontology for Strongly Sustainable Business Models: Defining an Enterprise Framework Compatible With Natural and Social Science, Organization & Environment, Vol. 29, No. 1, 97–123. • Joyce, A. & Paquin, R. (2016): The triple layered business model canvas: A tool to design more sustainable business models, Journal of Cleaner Production, Vol. 135, 1474–1486.
Sustainable M&E: Sustainable Consumer Behaviour in Retailing (Seminar)
Dozent/in: Maureen Schulze
Termin:
wöchentlich | Dienstag | 10:15 - 11:45 | 13.10.2025 - 30.01.2026 | C 11.307 Seminarraum
Inhalt: Understanding consumer behavior — from selecting, purchasing, and using to disposing of goods or services — is essential for effectively managing retailers' marketing strategies. In the context of sustainability, these behaviors become even more complex as socio-political pressures, ethical considerations, and environmental concerns shape consumer decision-making. ‘Sustainable Consumer Behavior in Retailing’ examines how retailers can encourage more sustainable consumption choices, for instance through store design, nudging or social influences. Additionally, the course fosters a discussion on trends such as circular economy approaches, consumption reduction, shifts in dietary patterns etc. and retailers’ role in the transition. Through a combination of theoretical insights and practical examples, students will develop an understanding of the mechanisms that shape consumer behavior in retail and how these can be leveraged to drive more sustainable consumption. The course begins by building an understanding of consumer decision-making processes, with a particular focus on retail environments. This is followed by an overview of how retailers can either support or hinder sustainable consumption choices. Finally, students will gain an in-depth understanding of how retailers across various sectors apply theoretical knowledge to foster sustainable behavioral change.
Sustainable M&E: Sustainable Marketing (Seminar)
Dozent/in: Wiebke Ina Yvonne Keller
Termin:
wöchentlich | Dienstag | 10:15 - 11:45 | 20.10.2025 - 30.01.2026 | C 12.101 Seminarraum
Inhalt: The teaching will be done by Wiebke Keller (www.uni-tuebingen.de/wiwi/marketing / www.wiebke-keller.de) In this seminar, students discuss sustainable marketing strategies. They deal with topics such as the integration of ecological and social responsibility into marketing strategies, sustainable consumer behaviour and responsible brand management. This is done in line with current research literature. In diesem Seminar diskutieren Studierende Strategien des nachhaltigen Marketings. Sie beschäftigen sich mit Themen wie der Integration ökologischer und sozialer Verantwortung in Marketingstrategien, nachhaltigem Konsumverhalten und verantwortungsbewusster Markenführung. Dies geschieht entlang der aktuellen Forschungsliteratur.
Sustainable M&E: Technology & Society: Management for Sustainability (Seminar)
Dozent/in: Inge Broer, Ursula Weisenfeld
Termin:
Einzeltermin | Di, 14.10.2025, 12:15 - Di, 14.10.2025, 19:45 | C 40.606 Seminarraum | Workshop
Einzeltermin | Di, 28.10.2025, 12:15 - Di, 28.10.2025, 15:45 | C 40.153 Seminarraum | Review & refine
Einzeltermin | Di, 11.11.2025, 12:15 - Di, 11.11.2025, 15:45 | Online-Veranstaltung | Consultation (via Zoom)
Einzeltermin | Di, 25.11.2025, 12:15 - Di, 25.11.2025, 15:45 | C 40.153 Seminarraum | Review & refine
Einzeltermin | Di, 09.12.2025, 12:15 - Di, 09.12.2025, 19:45 | C 40.153 Seminarraum | Workshop
Inhalt: Technologies are seen as contributing to problems as well as solutions for sustainable development: technology is an enabler for desirable developments and involves risks regarding undesirable developments. Thus, this module covers key issues of technology development and sustainability. We will discuss key theoretical perspectives on technology in society and apply these perspectives to the field of biotechnology. Students will develop positions on ‘technology in society’, applying theoretical perspectives to a concrete case. We will discuss topics in class and students will benefit from providing and receiving constructive feedback.