Werdegang

Prof. Dr. Özcan Asilkan ist ein erfahrener Professor und Computer-Ingenieur mit nachgewiesener Erfahrung an Universitäten sowie in der Industrie in den Bereichen Produktion, Tourismus und Gesundheit. Seine Forschungsinteressen liegen in den Bereichen Informatik, Management-Informationssysteme, Datenbanksysteme, Data Mining, Maschinelles Lernen, Geschäftsanalyse, Künstliche Intelligenz und Tourismus. Mit mehr als 20 Jahren akademischer und geschäftlicher Expertise hat er viele Engagements in der ganzen Welt, einschließlich der Türkei (Gürallar Group, Akdeniz University, Bahçeşehir University), Nordzypern (Near East University), Deutschland (Universität Hamburg, Leuphana Universität, DHL, Deutsche Post, Analytic Company) und Balkanländern (Universitäten von: UMT, EU, UAMD, SEEU, UBT, Elbasan University, etc). Von September 2019 bis September 2020 arbeitete er als Dekan der Fakultät für Informatik und IT an der Metropolitan University of Tirana (UMT) in Albanien. Seit September 2020 arbeitet er als Research Fellow im Institut für Wirtschaftsinformatik an der Leuphana Universität Lüneburg in Deutschland.

 

Publikationen

PEER-REVIEWED JOURNAL ARTICLES

22. Asilkan Ö., Domnori E.,  “Roadmap of Shifting to Online Education During COVID-19: Case of Albania”, New Trends and Issues Proceedings on Humanities and Social Sciences, Volume 7, Issue 3, (2020) 192-197.

21. Fetaji B., Fetaji M., Asilkan Ö., Ebibi M,  “Examining the Role of Virtual Reality and Augmented Reality Technologies in Education”, New Trends and Issues Proceedings on Humanities and Social Sciences, Volume 7, Issue 3, (2020) 160-168.

20. Fetaji M., Fetaji B., Asilkan Ö., Ebibi M., Snopce H., “Assessment of Mobile Learning Performance”, International Journal of Engineering and Innovative Research, eISSN - 2687-2153, 2:1 (2020) 61-66.

19. Bedalli E., Mançellari E., Asilkan Ö., “A Heterogeneous Cluster Ensemble Model for Improving the Stability of Fuzzy Cluster Analysis, Procedia Computer Science, 2016, Vol.102, 129-136.

18. Yaman H., Yavuz E., Er A.,., Asilkan Ö.,”The use of mobile smart devices and medical apps in the family practice setting”, Journal Of Evaluation In Clinical Practice, 2015, Vol.21, pp.1-7.

17. Asilkan Ö., Albayrak Y., Oral O., “Researching the Consumer Attitudes towards the High Technology Multifunction Products", The Journal of Knowledge Economy & Knowledge Management, ISSN: 1308-3937 (ICKEM 2013 Proceedings), 2014, Vol.9, Nr. 2, 61-72.

16. Akgöl K., Aydin M.M., Asilkan Ö., Günay B., “Prediction of Modal Shift Using Artificial Neural Networks”, TEM Journal, ISSN:  2217-8309, August 2014, 3(3), 223-229.

15. Yardımcı A., Asilkan Ö., “A New Multiple ANFIS Model for Classification of Hemiplegic Gait”, Studies in Health Technology and Informatics, vol.205, pp.88-92, 2014

14. Asilkan Ö., Faqolli A., Gerdeci A., Cico B., “Estimating the Market Values of Houses in Tirana using Data Mining", AWERProcedia Information Technology & Computer Science, ISSN: 2147-510, 2012, Vol:1, pp.1224-1234.

13. Ballhysa E., Asilkan Ö., “A Fuzzy Approach for Blog Opinion Mining -  An Application to Albanian Language", AWERProcedia Information Technology & Computer Science, ISSN: 2147-510, 2012, Vol:1, pp.1143-1150.

12. Irmak S., Köksal C.D., Asilkan Ö., “Predicting The Future Patient Volumes Of The Hospitals By Using Data Mining Methods”, International Journal Of Alanya Faculty Of Business, ISSN:1309-1522, 2012, Vol:4, No:1, pp.101-114.

11. Hyka E., Asilkan Ö., “Development of a New Data Mining Algorithm to Summarize Transactions Systems”, IT for Business Excellence, Publ. Macmillan India Ltd., Delhi, 2012, pp. 48-58.

10. Asilkan Ö., “Modeling The Current Market Prices of The Second-Hand Cars by Using Data Mining Methods”, Academic Sight, ISSN:1694-528X , 2011, No. 24, 1-19.

09. Eken C., Asilkan Ö., Bektaş F., Bilge U., Küçükyilmaz O., Korkmaz N., Ankun G., Çete Y., “Reliability and Validity of a New Pain Measurement Tool: Pictorial Representation of Pain”, Türkiye Acil Tıp Dergisi - Turkish Journal of Emergency Medicine, ISSN: 1304-7361, 2011, 11(1), 3-8.

08. Nuredini K., Asilkan Ö., Ismaili A., “A Demonstrative Study on Text Mining Implementation”, International Journal of Science, Innovation and New Technology (IJSINT), ISSN:2225-0751, November 2011, No.2, Albania.

07. Meşecan İ., Bucak İ.Ö., Asilkan Ö., “Searching For The Shortest Path Through Group Processing For TSP”, Mathematical and Computational Applications, ISSN, 1300-686X, 2011, Vol. 16, No. 1, 53-65.

06. Hakrama I., Asilkan Ö., Koçi A., “An Investigation into ICT Use by Albanian Business”, AJNTS (Albanian Journal of Natural and Technical Sciences”, 2010 (1), XVI (27).

05. Hoxha D., Asilkan Ö., Hakrama I., “A Comparison of E-Government Progress in Turkey and Albania”, Journal of Studies in Economics and Society, ISSN 2078-1725, 2010, Vol 2. No 1., Durrës, Albania.

04. Luga F., Asilkan Ö., Anamali A., “A Review of E-CRM and IT Relationship”, Journal of Studies in Economics and Society, ISSN 2078-1725, 2010, Vol 2. No 2.Durrës, Albania.

03. Asilkan Ö., Irmak S., “Forecasting the Future Prices of the Second-Hand Automobiles Using Artificial Neural Networks”, SDU Journal of Faculty of Economics and Administrative Sciences, ISSN: 1301 – 0603, 2009.Vol. 2,

02. Kuruüzüm A., Asilkan Ö., Çizel B.R., “Student Participation in Higher Education Institutions in Turkey”, Higher Education in Europe, ISSN: 0379-7724, 2005, Vol.30, No.3-4,.

01. Asilkan Ö., Ayan K., “Utilizing Datawarehouses to Increase the Effectiveness of CRM Applications”, Sakarya University, Journal of Graduate School of Natural and Applied Sciences, ISSN: 1301-4048, 2002, Vol. 6, No. 2.

 

CONFERENCES PROCEEDINGS

34. Asilkan Ö., Domnori E., “Roadmap of Shifting to Online Education during COVID-19: Case of Albania”, 9th Cyprus International Conference on Educational Research (CYICER-2020), June 2020, N. Cyprus.

33. Fetaji M., Fetaji B., Asilkan Ö., Ebibi B., “Examining the Role of Virtual Reality and Augmented Reality Technologies in Education”, 9th Cyprus International Conference on Educational Research (CYICER-2020), June 2020, N. Cyprus.

32. Asilkan Ö., Akgöl K., Günay B., “Exploring Big Data to Develop Accessibility Maps of Public Transport for Istanbul”, 4th World Conference on Big Data (WC-BIGDATA 2019), October 2019, Antalya, Turkey.

31. Fetaji M., Asilkan Ö., Fetaji B., Ebibi B., “Development of a Prediction Model for Hospital Medicaments Needs using Python Programming”, 4th World Conference on Big Data (WC-BIGDATA 2019), October 2019, Antalya, Turkey.

30. Asilkan Ö., Domnori E., “Forecasting the Customer Churn in Tourism & Hospitality Management: A Literature Review”, 7th Global Conference on Business, Economics, Management And Tourism (BEMTUR 2019), October 2019, Antalya, Turkey.

29. Ünal Z., Asilkan Ö., Canbazoğlu E., "A Mobile Application Example in Health Care : Evaluating Child Growth According to the Growth Curves”, 18th Academic Informatics Conference (AB2016), February 2016, Aydin, Turkey

28. Canbazoğlu E., Asilkan Ö., " Methods for Preventing The WebBots and Screen Scrapers From Extracting The Contents of The Web Sites", 6th World Conference on Innovation And Computer Science (INSODE-2016), Antalya, Turkey, May 2016.

27. Ar N.A., Canbazoğlu E., Asilkan Ö., "Development of The Gamification-based Assessment and Evaluation System (Kuizzz.com) in Education ", 5th International Conference On Education (ICED-2016), May 2016, Skopje, Macedonia.

26. Canbazoğlu E., Asilkan Ö., Ünal Z., "Mobile Application Development in Healthcare: Informing during Examination” (Sağlık Alanında Mobil Uygulama Geliştirme Çalışması: Muayene Sırası Bilgilendirme), TBD 32. Ulusal Bilişim Kurultayı, December 2015, Ankara, Turkey.

25. Behari I, Asilkan Ö, Shurdhaj I, “ID Theft Investigation: Case of Albania”, Kuala Lumpur Conference on Interdisciplinary Business and Economics Research (SIBR-UniKL 2016), 12th-13th February 2016, Kuala Lumpur, Malaysia.

24. Asilkan Ö, Ajanovic E, Oral K, Bahja J, “Medical Tourism: An Empirical Analysis of the Services and Applications”, International Interdisciplinary Business-Economics Advancement Conference (IIBA 2015), Florida, Jamaica, Haiti, November 16-21, 2015, Florida, USA.

23. Ünal Z., Asilkan Ö., Ekşili N., Yardimci A., The Establishment of Effective Call Centers in Hospitality Industry Through System Analysis Approach, Management Information Systems Conference (YBS 2014), October 2014, İstanbul, Turkey.

22. Asilkan Ö., Albayrak Y., Oral O., “Researching the Consumer Attitudes towards the High Technology Multifunction Products", ICKEM 2013 (11th International Conference on Knowledge, Economy and Management), November 2013, Valletta, Malta.

21. Zirek M., Asilkan Ö., Mullagiri V.R., “A Novel Approach to Cloud Computing in the Context of Modelling the Business Ecosystem: The Case of Albania”, WCIT 2012 (3rd World Conference on Information Technology), November 2012, Barcelona, Spain.

20. Asilkan Ö., Faqolli A., Gerdeci A., Cico B., “Estimating the Market Values of Houses in Tirana using Data Mining", WCIT 2011 (3rd World Conference on Information Technology), November 2011, Antalya, Turkey.

19. Ballhysa E., Asilkan Ö., “A Fuzzy Approach for Blog Opinion Mining – An Application to Albanian Language", WCIT 2011 (3rd World Conference on Information Technology), November 2011, Antalya, Turkey.

18. Ballhysa E., Asilkan Ö., “A Novel N-Gram Based Language Classification Algorithm”, ICI’2011 (2nd International Conference on Informatics), April 2011, Çanakkale, Turkey.

17. Hakrama I., Asilkan Ö., "A Modified Implementation of Q-Learning Algorithm", Information Systems and Technologies and Their Importance in the Economic Development, University of Tirana (Albania) & University for Business and Technology (Kosovo), June 2011, Tirana, Albania.

16. Hakrama I., Bucak İ.Ö., Asilkan Ö., "Welfare Classification using CMAC Neural Networks", The 5th International Conference on Application of Information and Communication Technologies, (AICT 2011), October 2011, Baku, Azerbaijan (Published in IEEEXplore Digital Library, Print ISBN: 978-1-61284-831-0, Digital Object Identifier:  10.1109/ICAICT.2011.6111005).

15. Hyka E., Asilkan Ö., “Development of a New Data Mining Algorithm to Summarize Transactions Systems”, International Conference on Facets of Business Excellence – Leveraging Information Technology for Strategic Advantage (FOBE 2011), Institute of Management Technology, Nov. 2011, Ghaziabad, India. (Also published in journal; “IT for Business Excellence”).

14. Hyka E., Asilkan Ö., "Discovering Tax Fraud by Data Mining", Information Systems and Technologies and Their Importance in the Economic Development, University Of Tirana (Albania) & University for Business and Technology (Kosovo), June 2011, Tirana, Albania.

13. Lile A., Asilkan Ö., “Analyzing E-Learning Systems Using Data Mining Techniques”, ICI’2011, (2nd International Conference on Informatics), April 2011, Çanakkale, Turkey.

12. Nuredini K., Asilkan Ö., Ismaili A., “An Exemplary Survey Implementation on Text Mining with Rapid Miner”, ISCIM 2011, University of “Aleksandër Moisiu” Durrës, June  2-4 2011, Tirana-Durres, Albania.

11. Tomoska V., Asilkan Ö., Ristoska K., “Analyzing the Virus Spread over Facebook Social Network using Descriptive Data Mining Techniques”, ISCIM 2011, University of “Aleksandër Moisiu” Durrës, June  2-4 2011, Tirana-Durres, Albania.

10. Tuci O., Xhaja N., Asilkan Ö., “E-Banking In Albania: Evolution, Assessment And Outlook”, International Student Conference (ISCON 2011). The Challenge and Future of Financial Markets and Economies, Tirana, Albania.

09. Asilkan Ö., Faqolli A., Gerdeci A., “Estimation Of House Prices With Hedonic Regression: An Empirical Study Of Tirana”, The 1st International Symposium on Computing in Science & Engineering (ISCSE), June 2010, Izmir, Turkey.

08. Asilkan Ö., Hakrama I., Celebi A., “Implementation of a Computer-Based Course on Moodle”, ISSD 2010, International BURCH University, June 2010, Sarajevo, Bosnia-Herzegovina.

07. Hoxha D., I. Hakrama, Asilkan Ö., “A Comparison of E-Government Progress In Turkey And Albania”, 2nd International Scientific Conference on Economic Policy and EU Integration”, May 2010, Durrës, Albania. (Also published in journal; “Journal of Studies in Economics and Society”).

06. Luga F., Asilkan Ö., A. Anamali, “A Review of E-CRM and IT Relationship”, 2nd International Scientific Conference on Economic Policy and EU Integration, May 2010, Durrës, Albania. (Also published in journal; “Journal of Studies in Economics and Society”).

05. Lile A., Asilkan Ö., “A Pilot Test on the Perception of E-Learning in a Public University”, 1st International Conference on Educational Sciences, Aleksandër Moisiu University, April 2010, Durrës, Albania.

04. Mesecan I., Bucak I.O., Asilkan Ö., “Finding The Shortest Path Through Group Processing For Traveling Salesman Problem”, The 1st International Symposium on Computing in Science & Engineering (ISCSE), June 2010, Izmir, Turkey.

03. Asilkan Ö., Gerdeci A., "Awareness of E-Banking In Transition Economies: Case Of Albania", Management Challenges During Transition 2009, University of Tirana, Tirana, Albania.

02.Ersoy A.F., Asilkan Ö., “International On-Line Degree Programs In Higher Education: Proposals For Albania, Turkey and University Computer Centers”, ISSD 2009 (International Symposium on Sustainable Development), June 2009, Sarajevo, Bosnia-Herzegovina.

01. Asilkan Ö., Ersoy A.F, “An Investigation of The Efficient E-Learning Criteria In Higher Education Institutions”, ISSD 2009 (International Symposium on Sustainable Development), June 2009, Sarajevo, Bosnia-Herzegovina.

Lehre

Current Courses

Prof.Dr. Özcan Asilkan

Analytical CRM in tourism & hospitality


Customer Relationship Management (CRM) is one of the most effective marketing strategies that helps organizations increase their customer satisfaction, loyalty, and retention in order to build and manage long-term relationships. There exist three types of CRM: Operational, Analytical and Collaborative. In this event, we will focus on Analytical CRM which comprises the analysis and systematic evaluation of customer data using business intelligence functions. We will investigate the efficient uses of Analytical CRM in the organizations of tourism and hospitality.

Students will work in teams of 3-5 people to develop specific solutions to problems from the practice of the cooperation partners. Each team will focus on at least one of the major course topics. Two industrial partners will contribute to the course, from the hands-on implementation view. First partner is “Talya Bilisim”, an IT company located in Antalya (tourism capital of Turkey) who has been developing software for the organizations in tourism & hospitality (e.g. hotels, travel agents, restaurants, etc.). Second partner is “Analytical Company”, a big data company located in Hamburg (Germany) who has been generating analytical information for automobile industry. Both partners will help students learn the methods and to utilize Analytical CRM. They might also provide some extra benefits to eager students; such as part-time paid work, summer internship, and full-time work after graduate. There will also be guest speakers who will share their success stories accompanied by useful advices in this field.

Every week the teams will be coached by the lecturer.

Major Topics:

- Analytical CRM concept (loyalty, retention, churn analysis, etc.)

- Data Mining and Machine Learning methods

- Web app development

- Mobile app development (Android / iOS)

Ziel: Students are expected to understand the Analytical CRM from both business and informatics point of views. They will gain experience to understand and use the modern methods and tools to utilize Analytical CRM efficiently within a project.

Further information about courses you will find the academic portal myStudy.