Lehrangebot

Die didaktische Konzeption des Lehrstuhls sieht folgende Komponenten vor:

  • Interaktive Vorlesungen zur Vermittlung theoretischer Basiskenntnisse in einem Wissensbereich. Vorlesungen finden mit vielfältigem Medieneinsatz (PowerPoint, Video, Internet) statt und werden durch Beispiele aus der Unternehmenspraxis und Gastreferenten praktisch vertieft.
  • Diese Basiskenntnisse werden durch innovative, methodische Ansätze der Studierendenausbildung im Rahmen von Übungen ergänzt. Dazu gehören forschendes sowie situiertes Lernen beim Bearbeiten und Präsentieren von Fallstudien zur Vertiefung und Kontextualisierung theoretischen Wissens sowie Reflexionsorientiertheit bei der kritischen Analyse von Theorien und Best Practices aus der Industrie.
  • Im Zentrum der Ausbildung durch Seminare stehen die Eigentätigkeit und Erfahrung der Studierenden. Dabei lernen die Studierenden nicht nur wissenschaftliche Methoden auf praxisrelevante Themengebiete anzuwenden, sondern sammeln auch Erfahrung in der eigenständigen Entwicklung von Forschungsthemen und in der kooperativen Bearbeitung von Forschungsprojekten. Darüber hinaus wird das soziale Lernen durch Teamprojekte gefördert.
  • Inhaltlich werden prinzipiell Lehrveranstaltungen zur strategischen und internationalen Unternehmensführung, zur Organisationstheorie und zur empirischen Sozialforschung angeboten. Um die internationale Mobilität unserer Studenten zu fördern, werden unsere Veranstaltungen vornehmlich in englischer Sprache angeboten.

 im Wintersemester:

im Sommersemester:

Aktuelle Lehrveranstaltungen

Prof. Dr. Markus Reihlen

Masterforum


In this course students will present and discuss theoretical positions and methodological procedures that they want to apply in their Master Thesis. The course gives students the opportunity to receive feedback and critically reflect on their chosen design and procedure.

Philosophy of Social Science


This course provides you with insights into how to do more engaging and useful research. So what can philosophy contribute to social science? The answer is straightforward: it helps to construct more interesting research problems by challenging taken-for-granted assumptions. Philosophy of social science raises fundamental questions relevant to the practicing researcher such as what is the nature of social phenomena. Should we see organizations as accumulations of autonomous individuals, as collective actors with goals of their own, or as systems embedded into society? What is the appropriate form of investigation? Should we rely on empirical facts, on our reason, on action, or on intuition? Can we investigate society by studying individuals or via their social structures? What values and norms of social actions are appropriate? Should we see the freedom of the individual (maximization of individual benefit) or his/her responsibility to the community at large (maximization of collective benefit) as the primary goal of social action?

This course blends specific perspectives from the philosophy of social science with controversies in social studies. My use of the term social studies is broad; it includes all disciplines that study social systems of different kinds and of different levels such as economics, sociology, political science, culturology, social psychology, and the respective socio-technologies such as management or law. This course will enable students to explain how philosophy could contribute to the improvement and interestingness of social research. More specifically, students will be familiar with general philosophical controversies in social science such as the individualism versus holism, the idealism versus materialism, the positivism versus postmodernism debates. Finally, we address the relation between science and praxis and reflect upon the different status of science and technology.

Ziel: This course is designed as a seminar, which requires preparation by students before each session and dynamic interaction in the class room. Students are encouraged to debate their particular views, philosophical problems underlying their research, and research issues in class.

You will find all readings and my manuscript (including all slides used in class) on the Leuphana learning platform myStudy.

Bachelor-Kolloquium #6 Strategisches Management


The final thesis is a milestone in academic education! However, all too often essential questions about the final thesis remain unclear. In this colloquium we give "hands-on" answers to the following questions concerning the topic of the final thesis:

1. Why is scientific work at all exciting for business students?

2. How do I develop an interesting research question?

3 Which research design is best suited to answer my research question?

4. What is the best way to proceed when researching literature?

5. How do I structure my argumentation effectively?

6. How can I improve my scientific writing?

7. How do I structure my project "Bachelor thesis" most efficiently?

In addition, the Bachelor's colloquium offers students the opportunity to present their research projects in a protected space and thus receive early feedback from students and lecturers to improve their own work.

Ziel: The colloquium has 3 main objectives:

Firstly, tips and tricks for a successful bachelor thesis are given.

Secondly, the students' research projects are presented and critically discussed.

Thirdly, the Bachelor Colloquium offers the opportunity for students to exchange views on challenges during the time of the Bachelor thesis.

Strategic Management


The rise of the digital economy creates a new blueprint for competition. Instead of creating and sustaining firm-specific competitive advantages, the new competition puts ecosystems and networks in the center of strategic management. A number of factors have contributed to this networked-based approach such as the need for deepening specialization as firms struggle to deliver increasingly complex products and services, the emergence of the Internet of Things, and the growing ubiquity of inexpensive, fast, and digital networks. These drivers have created the conditions for the emergence of entirely new industries or transformed existing industries as it became visible for the field of enterprise software, online social networks, video games, and retailers. Think about Blackberry that captured for years the lion’s share of the smartphone market that it largely created. Now the firm struggles to stay alife with a share of the overall phone market of less than 1 %. Blackberry’s key strategic problem was failing to realize that smartphone producers depend not only on their products, but on creating an entirely dynamic ecosystem on which its continued success depends. In today’s digital business environment, strategic issues become complicated, uncertain, and ambiguous strategic problems. Dealing with these “wicked” policy issues requires that firm’s cultivate responsive learning networks.

Ziel: This course provides a profound introduction into current issues and concepts in strategic management research in the digital economy and its relevance to the understanding and designing of management practice. Students learn different approaches for explaining strategic positioning, analyzing the impact of industries and firm resources on the strategy of different types of platform organizations.

Weitere Angaben zu den Lehrveranstaltungen finden Studierende im Studienportal myStudy.