Wintersemester 2020/21

Sustainable User Innovation & Market Creation

This course, offered by Steffen Farny, provides students with a comprehensive understanding of innovative approaches to creating new offers and new markets, paying attention to sustainability contexts and thereby helping to prepare them for responsible management. We will explore (a) innovative methods to idea generation, (b) the role of different stakeholders, e.g. users, in innovation processes and (c) finding and navigating suitable markets for new products / services. The course applies a change agent approach to teach transformative knowledge on innovation processes.

Goals:

Professional competences:

After completion of the course students shall be able to

  • discuss innovative approaches to creating new markets
  • apply these approaches to analyse and critically reflect on responsible management.

Personal competences:

After completion of the course students shall

  • be able to work effectively in a team
  • be able to develop and present their own position and debate it with peers
  • be able to take an active role in responsible innovation processes