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Start > Masterprogramm Sustainability: Sustainability Science: Entrepreneurship, Agency and Leadership (M.A.) -> Wahlpflichtmodule -> Applications from Communication Psychology: The Dissemination of Scientific Insights

Lehrveranstaltungen

Applications from Communication Psychology: The Dissemination of Scientific Insights (Vorlesung)

Dozent/in: Astrid Kause

Inhalt: This course addresses why we should care about careful science communication. It first addresses different general aims of science communication. This includes whether and how others, such as the general German public – cares about science, how much people trust science and when and why it is warranted to trust science. We will then delve into the history of science communication, who started it, why, and in what parts of (historic) societies. We will discuss early formalised models from during and post Second World War times and reflect on what we can still learn from those for science communication today. We will then examine how to find out whether science communication is effective for connecting science and society, drawing on the ‚science of science communication’: The science of science communication offers guidance on how we can use empirical research methods, such as interviews, surveys and experiments for finding out about communication needs. Its’ aim is to find out what potential target audiences of science communication want and need to know, and peoples‘ so-called ‚mental models’ of how the world works; with the aim of making science communication more effective. This will be followed by an overview of ‚how to‘-communicate science. Starting with a granular focus, we will examine empirical research about the (effective) use of numbers, verbal language and graphs. We will then discuss the different channels that can be used for communicating science, such as personal conversations, press releases, online resources, talks, exhibitions, games, … The course ends with a view onto mis-and disinformation spread about science and on what we know about how to effectively counteract misinformation. Examples throughout the course will mostly relate to sustainability and health. Where possible, the course includes interactive elements, such as a workshop on how to talk about polarised scientific topics with skeptical peers, gamified approaches, and practical exercises for finding out whether communications are suitable for intended target audiences. Besides an exam, students will implement a small project on science communication. They are invited to start early on in the semester, so as to be able to seek feedback from others before the course ends.