In February 2025, we launched a new project in cooperation with the North-West University and the Kitso Information Development Centre in South Africa. In this project, the use of podcasts as an alternative to classroom training is being tested with a sample of 112 unemployed adults in Sharpeville, South Africa.
Half of the sample is participating in the traditional 3-hour classroom training facilitated by a STEP trainer. The other half is participating in 30-minute podcast listening sessions. The podcasts convey the most important training content in form of storytelling. They include reflective exercises and assignments that encourage the participants to engage in entrepreneurial action between the listening sessions. Both STEP interventions consist of twelve weekly sessions over a span of three months. Our idea is that podcasts could be a cost-effective and potentially highly scalable intervention to foster an entrepreneurial mindset.
The project is being evaluated in a mixed methods approach with data collections before, during, and after the interventions. First results are expected in June.
For more information, feel free to contact Janina.
|