Prof. Dr. Burkhardt Funk

21335 Lüneburg, Universitätsallee 1, C4.307
Fon +49.4131.677-1593, burkhardt.funk@leuphana.de
Professor*in, Professorship of Information Systems, in particular Data Science
Research Center for Digital Transformation

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Vita

Burkhardt Funk is Professor of Information Systems and Data Science at Leuphana University Lüneburg. His research focuses on decision making and building data-driven serivces based on machine learning, especially in the areas of e-commerce and e-health. His teaching focuses on the mathematical foundations and applications of artificial intelligence. In 2015, he initiated one of the first Data Science degree programs in Germany and has been leading the Data Literacy Education Initiative at Leuphana, DATAx, since 2018. He has been a visiting scholar at Stanford University and the University of Virginia in Charlottesville. 

The transfer of scientific findings into practice plays an important role in Burkhardt's work. He was and is involved in numerous start-ups. These include companies such as Parklane Internet, uniquedigital, HelloBetter, Deutscher Pflegering, Adference, erason, PersonalAIze and most recently Smartboatia. He also advises companies in the areas of data-driven decisions, products, and services.

Publications

Journal contributions

  1. Efficacy of a hybrid online training for panic symptoms and agoraphobia: study protocol for a randomized controlled trial
    Stefan Kleine Stegemann (Author) , Dirk Lehr (Author) , David Daniel Ebert (Author) , Burkhardt Funk (Author) , Heleen Riper (Author) , Matthias Berking (Author) , Lara Ebenfeld (Author) , Hooria Jazaieri (Author) , Wouter van Ballegooijen (Author) , 04.11.2014 , in: Trials, 15, 1 , 10 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  2. Real-Time Advertising
    Martin Stange (Author) , Burkhardt Funk (Author) , 01.10.2014 , in: Business and Information Systems Engineering, 6, 5 , p. 305-308 , 4 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. A Cross-Industry Analysis of the Spillover Effect in Paid Search Advertising
    Burkhardt Funk (Author) , Florian Nottorf (Author) , 01.09.2013 , in: Electronic Markets, 23, 3 , p. 205-216 , 12 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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Contributions to collected editions/anthologies

  1. Cross-Channel Real-Time Response Analysis
    Burkhardt Funk (Author) , Nadia Abou Nabout (Author) , 01.01.2016 , p. 141-151 , 11 p.

    Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Transfer

  2. How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis
    Martin Stange (Author) , Burkhardt Funk (Author) , 29.05.2015 , 13 p.

    Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review

  3. The Economic Value of Clickstream Data From an Advertiser's Perspective
    Burkhardt Funk (Author) , Florian Nottorf (Author) , 01.01.2013 Atlanta, GA , 12 p.

    Research output: Contributions to collected editions/anthologies › Article in conference proceedings › Research › peer-review

  4. To Bid or Not To Bid?: Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising
    Tobias-Benedikt Blask (Author) , Burkhardt Funk (Author) , Reinhard Schulte (Author) , 01.01.2012 , p. 129-140 , 12 p.

    Research output: Contributions to collected editions/anthologies › Contributions to collected editions/anthologies › Research › peer-review

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Teaching