Digital Transformation Research Center

The Digital Transformation Research Center addresses the challenges of digitalization in economy and society. It is part of the school of business and economics and integrates researchers from several disciplines, including business administration, business psychology, economics, engineering and information systems. Research projects are carried out in cooperation with regional, national and international partners to create knowledge that is practically relevant.


Prof. Dr. Paul Drews
Universitätsallee 1, C4.313
21335 Lüneburg
Fon +49.4131.677-2206