Hybrid Publishing Lab
Academic communication in the digital age
The Hybrid Publishing Lab researches, develops and engages with new forms of academic publishing and communication for the digital era
Approach – working with publishers, librarians, software developers, and authors the Hybrid Publishing Lab engages with new concepts and technologies of digital publishing particularly focusing on the humanities. By embedding these results into economic projects, for example with setting up a "Hybrid Publishing Consortium" to consult about Open Source software solutions, academic research is not only turned into an applied experiment but into a business model. Central for the Lab's projects is the idea of open access regarding education, academic knowledge and research, as well as a strong curiosity about new business models in a disruptive digital environment.
Challenge – digital distribution channels have changed the access to science and education as well as the further use of academic knowledge thereby introducing important keywords like "Open Access" and "Open Science". New forms of communication are on the rise like scholarly blogs, videos of conference lectures, or the distribution of academic papers via the universities' repositories. However, for a qualitative evaluation, a consistent quotation, a long term data archiving as well as for an economically viable publishing solutions that will prove satisfactory still have to be found. The fascinating new technologies of a global, instant and interactive publishing have to be made available to the humanities in their digital era – an interesting and important challenge.
Information – The Hybrid Publishing Lab is part of the Centre for Digital Cultures (CDC), which brings together the transdisciplinary research on digital media of circa 80 academics of the EU funded Innovation Incubator at the Leuphana University Lüneburg. Headed by Dr. Mercedes Bunz with 20 staff members it is financed until end of July 2015. The activities at the Leuphana University Lüneburg provide a focal contact point for the region.
The Hybrid Publishing Lab organized a panel on this topic at re:publica 13. Watch the recorded discussion here