Meet our Researchers: three questions for ...
Simon Norris (norris@leuphana.de) Doctoral project: Towards a needs-based theory of stakeholder value creation in sustainable business models Research group: Sustainability Science
GRADUATE SCHOOL: "And what are you writing about again?" At a house party, how would you summarise your research project in a few sentences without using technical terms? I investigate how companies can create value for different actors with their business model. The individual writings of my dissertation address different aspects of this, e.g. the role of the supply chain, the linkages of customer value with value for other actors, or the possible valuation thereof. In my framework paper, I compare the underlying perspectives on value creation.
GS: "Writings the world really needs!" To what extent does your doctoral thesis fill existing research gaps? In addition to the contributions of the individual writings, my proposed framework paper makes a fundamental contribution: surprisingly, in the business model literature, the central concept of stakeholder value is almost never explained, which is why the central question of how such value can be created is actually never answered. I fill this gap with a value creation theory based on the subjective needs of different stakeholders.
GS: What is the connecting factor between your research topic and practice? There are different points of contact: One of the writings develops clear principles on how companies can measure and evaluate stakeholder value. Another paper shows very different ways in which companies can communicate this stakeholder contribution to target groups. Across the board, companies should not just focus on metrics like CO2 emissions, but understand how these numbers interact with the needs of their stakeholders. If you are interested in presenting your research project in a brief interview in GRADSCHOOL NOTES // DOCS, please write an email to: graduate.community@leuphana.de.
|