Vorlesungsverzeichnis

The influence of nudging and biases an our dialy decision making (Vorlesung)

Dozent/in: Nadine Galandi

Termin:
Einzeltermin | Do, 28.11.2024, 10:00 - Do, 28.11.2024, 18:00 | C 40.154 Seminarraum
Einzeltermin | Do, 19.12.2024, 14:00 - Do, 19.12.2024, 18:00 | C 40.154 Seminarraum
Einzeltermin | Do, 16.01.2025, 10:00 - Do, 16.01.2025, 18:00 | C 40.154 Seminarraum

Inhalt: We make thousands of decisions every day, many of them unconsciously. In this course we will look at the effect of communication and advertising and the influence of biases and nudging on the perception of a company's brand value and its economic success. Topics range from the presentation of facts and figures in company reports to the importance of different personalities in management teams to avoid blind spots in decision-making.

• Masterprogramm Management: Management & Sustainable Accounting and Finance - Electives - Current Issues in Accounting & Finance III