Vorlesungsverzeichnis

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Veranstaltungen von Dr. Galina Goncharenko

Lehrveranstaltungen

Social media analysis, Discourse & Netnography (Seminar)

Inhalt: Recognising the impact of digitalisation and the informative value of online platforms, there is an increasing scholarly interest in social media data and the corresponding methods of analysis. As a form of verbal and written communication, discourses are insightful indicators of public perceptions and commonly accepted societal narratives. Qualitative social media analysis and netnography are rooted in the traditions of ethnography and cultural anthropology and the principles of theoretical sampling and theoretical generalisation. The methods allow to observe textual discourse, while preserving the authentic nature of discussions created online by numerous contributors. Discourse analysis captures contextual richness of studied phenomena by emphasising relationships between language and social structures and identifying meanings in various forms of communication. The methods assist in the understanding of social phenomena by the identification of discourses, themes, and patterns. The course will cover research design, data collection, approaches to data analysis and interpretation, and relevant ethical aspects.