Vorlesungsverzeichnis
Suchen Sie hier über ein Suchformular im Vorlesungsverzeichnis der Leuphana.
Veranstaltungen von Dr. Carina Witte
Lehrveranstaltungen
Marketing in Times of Digitalization and Sustainability - Exercise 2 (Übung)
Dozent/in: Wiebke Ina Yvonne Keller, Carina Witte
Termin:
14-täglich | Montag | 10:15 - 11:45 | 20.04.2026 - 10.07.2026 | C 40.146 Seminarraum
Einzeltermin | Mo, 22.06.2026, 10:15 - Mo, 22.06.2026, 11:45 | C 40.501 Seminarraum | Raumwechsel am 22.06.
Einzeltermin | Mo, 29.06.2026, 10:15 - Mo, 29.06.2026, 11:45 | C 12.006 Seminarraum | C 12.006!
Inhalt: The course deals with key activities of marketing management. This module focuses on the strategic design and management of the marketing mix. Key concepts, frameworks, and instruments for developing and implementing an effective marketing mix are introduced and discussed. Topics include product, price, place, and promotion strategies, their interdependencies, and their adaptation to different market conditions. We especially focus on market transformation driven by digitalization and sustainability. Students will learn to apply theoretical concepts in practical exercises.
Marketing in Times of Digitalization and Sustainability - Exercise 3 (Übung)
Dozent/in: Wiebke Ina Yvonne Keller, Carina Witte
Termin:
14-täglich | Montag | 12:15 - 13:45 | 20.04.2026 - 10.07.2026 | C 40.255 Seminarraum
Einzeltermin | Mo, 22.06.2026, 12:15 - Mo, 22.06.2026, 13:45 | C 12.006 Seminarraum | Raumwechsel am 22.06.
Einzeltermin | Mo, 29.06.2026, 12:15 - Mo, 29.06.2026, 13:45 | C 40.255 Seminarraum
Inhalt: The course deals with key activities of marketing management. This module focuses on the strategic design and management of the marketing mix. Key concepts, frameworks, and instruments for developing and implementing an effective marketing mix are introduced and discussed. Topics include product, price, place, and promotion strategies, their interdependencies, and their adaptation to different market conditions. We especially focus on market transformation driven by digitalization and sustainability. Students will learn to apply theoretical concepts in practical exercises.
Marketing in Times of Digitalization and Sustainability - Exercise 4 (Übung)
Dozent/in: Wiebke Ina Yvonne Keller, Carina Witte
Termin:
14-täglich | Montag | 14:15 - 15:45 | 20.04.2026 - 01.06.2026 | C 14.102 b Seminarraum
Einzeltermin | Mo, 22.06.2026, 14:15 - Mo, 22.06.2026, 15:45 | C 12.001 Seminarraum | Raumwechsel am 22.06.
Einzeltermin | Mo, 29.06.2026, 14:15 - Mo, 29.06.2026, 15:45 | C 14.102 b Seminarraum
Inhalt: The course deals with key activities of marketing management. This module focuses on the strategic design and management of the marketing mix. Key concepts, frameworks, and instruments for developing and implementing an effective marketing mix are introduced and discussed. Topics include product, price, place, and promotion strategies, their interdependencies, and their adaptation to different market conditions. We especially focus on market transformation driven by digitalization and sustainability. Students will learn to apply theoretical concepts in practical exercises.