Vorlesungsverzeichnis
Suchen Sie hier über ein Suchformular im Vorlesungsverzeichnis der Leuphana.
Lehrveranstaltungen
Corporate International Entrepreneurship (Seminar)
Dozent/in: Nicole Siebold
Termin:
Einzeltermin | Fr, 25.10.2019, 14:30 - Fr, 25.10.2019, 19:00 | C 3.120 Seminarraum
Einzeltermin | Sa, 26.10.2019, 09:00 - Sa, 26.10.2019, 14:00 | C 12.001 Seminarraum
Einzeltermin | Fr, 13.12.2019, 14:30 - Fr, 13.12.2019, 19:00 | C 9.102 Seminarraum
Einzeltermin | Sa, 14.12.2019, 09:00 - Sa, 14.12.2019, 14:00 | C 9.102 Seminarraum
Einzeltermin | Fr, 10.01.2020, 14:30 - Fr, 10.01.2020, 19:00 | C 9.102 Seminarraum
Einzeltermin | Sa, 11.01.2020, 09:00 - Sa, 11.01.2020, 14:00 | C 3.120 Seminarraum
Inhalt: In today’s world, entrepreneurship is an essential and indispensable element in the success of every international business organization - whether small or large, new or long-established and mature. Corporate international entrepreneurship (or intrapreneurship) can be defined as the process by which teams within an established international company con-ceive, initiate, launch and manage a new business area. Corporate international entrepre-neurship thus refers to a wide range of activities involved in creating and exploiting new, innovative resource combinations in the context of existing corporations. This includes start-ing new lines of business or new product units, setting up new practice areas or managing spin-offs – as well as establishing firm-level processes to ensure the successful development of new businesses. Corporate international entrepreneurship aims to improve organizational profitability, enhance competitive position, or initiate the strategic renewal of an existing business, sometimes also in more socially-oriented or environmentally-friendly directions. This course on Corporate International Entrepreneurship assists students in initiating and managing the process of building a new business (area) inside an established firm by explor-ing the entrepreneurial approaches utilized by successful international companies. Through bringing knowledge from the field of entrepreneurship to established companies, students will learn how to apply new tools and approaches relevant in a corporate entrepreneurship journey. The course will combine lectures with interactive formats and group work, and it will be taught in several blocks taking place on Fridays. Specific dates will be announced at a later time.
Globalization and multinational corporations: Challenges and opportunities for managing international business (Seminar)
Dozent/in: Hannah Trittin-Ulbrich
Termin:
wöchentlich | Dienstag | 10:15 - 11:45 | 14.10.2019 - 31.01.2020 | C 40.501 Seminarraum
Inhalt: This seminar will make students familiar with the particular challenges and opportunities that arise for multinational corporations in the era of globalization. The module covers a broad range of issue that emerge with doing business internationally (e.g., the global trade and investment environment, the globalized media landscape, emerging markets, failing states) and the particularly strategies of international business in dealing with these challenges (e.g. corporate political activities, new global governance, bottom of the pyramid, corporate citizenship). The module will combine lectures with interactive formats and group work. The module will combine lectures with interactive formats and group work.