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Strategic Management Control (Vorlesung)

Dozent/in: Rainer Lueg

wöchentlich | Donnerstag | 12:15 - 15:45 | 03.12.2020 - 29.01.2021 | Online-Veranstaltung | auch als Online Veranstaltung markieren; zzgl. bitte Raum in Nähe C6 buchen

Inhalt: This course provides a profound introduction into current issues and concepts in strategic management control research and its relevance to the understanding and designing of management practice. Students learn about different approaches to explaining strategic positioning, analyzing the impact of industries and firm resources on the strategy of different types of companies. For this, strategic management control is an essential part of a corporate control system. It is based on intermediate- and long-term considerations and focuses on securing the long-term company survival and growth. Quantifiable as well as non-quantifiable factors are reviewed, and environments of a company such as markets, competitors, or consumer behavior are considered. Based on this framework, strategies and concepts are elaborated and implemented. Specifically, the course covers the areas of - basic ideas of strategic controlling - company analysis and its environment - strategies of business segments - company strategies - strategy execution - strategic sensemaking - strategic performance-measurement systems