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Entrepreneurial Strategy (Vorlesung)

Dozent/in: Stefanie Habersang

wöchentlich | Dienstag | 14:15 - 15:45 | 06.04.2021 - 09.07.2021 | C 14.006 Seminarraum

Inhalt: Entrepreneurial strategy making is essential in today’s fast pace business environments, especially with the rise of the digital economy that has created a new blueprint for competition. Today’s managers must engage in product market innovation, undertake somewhat risky ventures and must be the first to come up with “proactive” innovations. Instead of creating and sustaining firm-specific competitive advantages, the new competition puts ecosystems and networks in the center of strategic management. A number of factors have contributed to this networked-based approach such as the need for deepening specialization as firms struggle to deliver increasingly complex products and services, the emergence of the Internet of Things, and the growing ubiquity of inexpensive, fast, and digital networks. These drivers have created the conditions for the emergence of entirely new industries or transformed existing industries as it became visible for the field of enterprise software, online social networks, video games, and retailers. Think about Blackberry that captured for years the lion’s share of the smartphone market that it largely created. Now the firm struggles to stay alive with a share of the overall phone market of less than 1 %. Blackberry’s key strategic problem was failing to realize that smartphone producers depend not only on their products, but on creating an entirely dynamic ecosystem on which its continued success depends. In today’s digital business environment, strategic issues become complicated, uncertain, and ambiguous strategic problems. Dealing with these “wicked” policy issues requires that firm’s cultivate responsive learning networks.