Course Schedule

Course Schedule

Veranstaltungen von Antje Lein-Struck

Lehrveranstaltungen

Management - Managing Innovation in Strategic CSR - Creating Shared Value (Seminar)

Inhalt: In our days, Corporate Social Responsibility (CSR) is firmly anchored and institutionally represented in most companies. CSR is therefore often dedicated by the image that a company wants to convey to the outside world. However, Michael E. Porter, one of the leading US management professors, propagated the idea of a “Strategic CSR” back in 2006. In 2011, he renamed his concept “Creating Shared Value” (CSV) and adapted its content to new standards. The central idea behind the CSV- approach considers the entrepreneurial pursuit of profit and the creation of social benefit to be harmonious and not in conflict with each other. In this understanding, managers of a company are expected to identify areas within the value chain to increase the productivity and profitability of the company while solving social problems in equal measure. For example, a good company health program can significantly reduce employee absenteeism while at the same time sustainably increase productivity. Or: by switching to local suppliers, large retail companies can not only reduce their transportation costs and increase the quality/freshness of their products, but also promote the local economy and create jobs as a result. In this understanding of the CSV approach, CSR is thus transformed from an image booster into a targeted measure for generating new business ideas and innovative options for economic and social added value. Seminar parameters The seminar will take place as a block event. An introduction to the topic and the innovation methodology is given at the kick-off meeting. The topics (non-technical economic sectors to be worked on) are also assigned to the working groups on that day. Personal attendance is expected throughout the seminar.

Leuphana Bachelor - Major International Business Administration & Entrepreneurship - Management Theory and Practice