Course Schedule

Course Schedule

Veranstaltungen von Wolfram Springer

Lehrveranstaltungen

Management - Managing non-technical innovations (Seminar)

Inhalt: ‘Innovations = no response?’ - Innovation balances in selected non-technical economic sectors Germany has traditionally held an outstanding position in Europe and in a global comparison when it comes to high-tech innovations - products ‘Made in Germany’ are an international guarantee of quality. However, non-technical innovation, for example in the introduction of new business models or innovative services, is much less pronounced. In Germany, around 70% of GDP is generated by services, and the trend is rising. Non-technical economic innovations are characterised by the immateriality of the innovation, i.e. the results of the innovation do not manifest themselves in tangible form as physical products, as is the case with technical innovations (devices, machines, software and other physical objects of all shapes and types). Non-technical innovations include not only service innovations (as a direct counterpart to physical products), but also many other forms of non-materialised innovations: These can affect the entire business process chain, both internally and in direct contact with customers (innovations in logistics, in business organisation, in the various internal communication processes, in employee training and development or innovations in, for example, marketing, in communication with customers

Leuphana Bachelor - Major International Business Administration & Entrepreneurship - Management Theory and Practice