Course Schedule

Veranstaltungen von M.Sc. (PhD Candidate) Donald Bellarmin Mekountchou Takam


Lehrveranstaltungen

Integrated development of a student training for digital entrepreneurship (STEP D) (FSL) (Seminar)

Dozent/in: Donald Bellarmin Mekountchou Takam

Termin:
 14-täglich | Mittwoch | 10:15 - 13:45 | 02.04.2024 - 05.07.2024 | C 14.202 Seminarraum

Inhalt: Join this Seminar to learn the methods of digital entrepreneurship to successfully prepare a business that focuses on a digital business model. STEP Digital is a new Student Training for Entrepreneurial Promotion (STEP D). It is an action-oriented and evidence-based entrepreneurship program that develops students’ skills, knowledge, and confidence to pursue a digital entrepreneurial career. In the 12-week training, the participants learn how to start and run a new digital business based on action principles that have been derived from the scientific literature on (digital) entrepreneurship, management, and psychology. Through the training, the students become more proactive and entrepreneurial. In this seminar, students become founders by following the STEP D concept. According to their own ideas for a digital venture, the students form teams and learn in practical steps from the idea generation through the validation and prototyping of their digital business model. Based on market, customer needs and competition analyses, students develop their own (digital) product or service over the course of the semester, which they test on customers by designing a suitable marketing strategy. At the end of the seminar, students try to convince relevant interest groups of their company by means of an investor pitch.