Course Schedule
Veranstaltungen von Dr. Besarta Veseli
Lehrveranstaltungen
Donation Marketing and Donor Management (Seminar)
Dozent/in: Besarta Veseli
Termin:
Einzeltermin | Di, 14.10.2025, 10:15 - Di, 14.10.2025, 11:45 | C 40.152 Seminarraum
Einzeltermin | Fr, 24.10.2025, 16:15 - Fr, 24.10.2025, 19:30 | C 40.152 Seminarraum
14-täglich | Dienstag | 10:15 - 11:45 | 04.11.2025 - 02.12.2025 | Online-Veranstaltung | Digital
Einzeltermin | Di, 16.12.2025, 10:15 - Di, 16.12.2025, 11:45 | C 40.152 Seminarraum
14-täglich | Dienstag | 10:15 - 11:45 | 06.01.2026 - 20.01.2026 | Online-Veranstaltung | digital
Einzeltermin | Sa, 24.01.2026, 09:30 - Sa, 24.01.2026, 18:30 | C 40.152 Seminarraum
Inhalt: The aim of this course is to design and conduct a research project in the field of Social Marketing. The specific research topics focus on “(Blood) Donation Marketing and Donor Management”. The course is structured around three pillars: a) Theoretical foundation: Students will read, discuss, and present relevant literature to build a theoretical understanding and foundation for the research project. b) Methodological foundation: Students will get an overview of quantitative research methods, with a special focus on experimental research. c) Design and implementation of a research project in student teams: 1. Identification and formulation of a research question 2. Theory-based development of hypotheses and a conceptual model 3. Designing and conducting an experimental study 4. Data collection (e.g., online experiment) & data analysis (e.g., using SPSS) 5. Presentation of results (Oral examination) 6. Writing a research report (Written examination) Note: This course requires intensive group-work and active participation throughout the semester. Existing knowledge of regression-based approaches is expected.