Course Schedule


Unternehmerische Nachhaltigkeitskommunikation (Seminar)

Dozent/in: Jasmin Godemann

Einzeltermin | Fr, 24.01.2014, 14:15 - Fr, 24.01.2014, 17:45 | Raumangabe fehlt
Einzeltermin | Sa, 25.01.2014, 09:00 - Sa, 25.01.2014, 17:45 | Raumangabe fehlt
Einzeltermin | So, 26.01.2014, 09:00 - So, 26.01.2014, 17:45 | Raumangabe fehlt

Inhalt: Die Auseinandersetzung mit bspw.Public Relations Theorien soll ermöglichen, die aktuelle Praxis der unternehmerischen Nachhaltigkeitskommunikation zu reflektieren wie z.B. in diesem Fall: "If you want to indulge in a little dark humour, then go no further than reading Barclays' 12th annual corporate responsibility report, which came out just two months before the bank was engulfed by two fresh scandals. The vast gap between the company's behaviour and its so-called corporate sustainability aims, not only puts the value of corporate sustainability reporting in general into question, but also begs the question of whether independent social auditing is ever going to do more than just gloss over the surface of a company's affairs." (