Course Schedule

Start > Masterprogramm Management & Entrepreneurship [ab WS 2011/12] (M.A./M.Sc.) -> Major Management & Marketing -> International Marketing

Lehrveranstaltungen

International Marketing (Vorlesung/Übung)

Dozent/in: Jürgen Lürssen

Termin:
 wöchentlich | Donnerstag | 08:15 - 09:45 | 14.10.2013 - 31.01.2014 | C HS 5 | Vorlesung
14-täglich | Donnerstag | 10:00 - 11:30 | 21.10.2013 - 31.01.2014 | C HS 5 | Übung
Einzeltermin | Do, 14.11.2013, 10:00 - Do, 14.11.2013, 11:30 | C HS 4
Einzeltermin | Do, 06.02.2014, 08:15 - Do, 06.02.2014, 09:45 | C HS 1 | Klausur
Einzeltermin | Do, 20.03.2014, 08:15 - Do, 20.03.2014, 09:45 | C 12.001 Seminarraum | Wiederholungsklausur

Inhalt: - Globalization and evolution of marketing - Global economic and cultural environment - Global competitive analysis and strategy development - International marketing research - Market entry strategies - Global product policy and branding strategies - Global pricing decisions - Global communications - Sales management in international companies - Import/export management - Organization of global marketing efforts