Course Schedule


Entrepreneurial Strategy (Vorlesung)

Dozent/in: Markus Reihlen

wöchentlich | Dienstag | 14:15 - 15:45 | 03.04.2023 - 07.07.2023 | C 9.102 Seminarraum | .

Inhalt: The rise of the digital economy creates a new blueprint for competition. Instead of creating and sustaining firm-specific competitive advantages, the new competition puts ecosystems and networks at the center of entrepreneurial strategies. Several factors have contributed to this networked-based approach, such as the need for deepening specialization as firms struggle to deliver increasingly complex products and services, the emergence of the Internet of Things, and the growing ubiquity of inexpensive, fast, and digital networks. These drivers have created the conditions for the emergence of entirely new industries or transformed existing industries as they became visible in the field of enterprise software, online social networks, video games, and retailers. Think about Blackberry, which captured the lion’s share of the smartphone market that it largely created for years. In February 2022, the firm announced it would cease operations and development of a new Blackberry smartphone. More recent political events with the Russian invasion of Ukraine have disrupted implicit assumptions of the world order. Russia’s invasion of Ukraine is likely to break this pattern because it will result in the isolation of the world’s 11th-largest economy and one of its largest commodity producers. Russia is the dominant supplier of gas to Europe and one of the world’s largest oil producers, and a key supplier of industrial metals such as nickel, aluminum, and palladium. Both Russia and Ukraine are major wheat exporters. The immediate global implications will be higher inflation, lower growth, some disruption to financial markets, and European energy shortages. Since war with a nuclear superpower can unfold its own dynamics as deeper sanctions take hold, we will move into uncharted waters. We will experience political, economic, and cultural destabilization of our global economy.