Course Schedule


Market-oriented Sustainability Management (Seminar)

Dozent/in: Stefan Schaltegger

wöchentlich | Montag | 14:15 - 17:45 | 16.10.2023 - 02.02.2024 | C 1.209 Seminarraum
Einzeltermin | Mo, 29.01.2024, 14:00 - Mo, 29.01.2024, 20:00 | C 1.209 Seminarraum | Abschlussveranstaltung

Inhalt: This course is organised in three parts: a) elearning video lectures on corporate sustainability with short multiple choice tests for self-checks, b) on-campus lectures on market-oriented sustainability management and sustainability marketing, c) group assignments analysing real company cases for which market-oriented sustainability management concepts will be developed. After the introduction online lecture on Monday 16 October you are requested to watch the elearning lecture "Bridging Course Corporate Sustainability" and the lectures on "Corporate Sustainability", which provide an introduction to the fundamentals of sustainability management and creates a basic understanding for corporate sustainability. Students with good prior knowledge in corporate sustainability management can pass this course part very efficiently and check their current knowledge. Students without prior knowledge in sustainability management receive an introduction to corporate sustainability which, in the combination of the elearning lectures and a multiple-choice test, provides an overview. An introductory, fundamental elearning "Briding Course Corporate Sustainability" and elearning lectures on "Corporate Sustainability" are provided on Moodle "E-learning Market-oriented Sustainability Management". The on-campus lectures deal with analytical and normative approaches of market-oriented sustainability management and sustainability marketing in more detail. This includes aspects of market research, strategic market analysis, marketing management, product/service designs, etc. Theoretical approaches are illustrated and discussed with real cases to create a solid understanding of sustainability marketing. The assignments with real company cases are dealt with in groups in parallel to the lectures. Video-presentations will be produced in groups and have to be uploaded on MyStudy until Wednesday 17 January, 24:00h, latest. The written assignment is an individual co-assessment of video-presentations of other groups. Individual co-assessments of video-lectures must be sent by email to --- --- until Tuesday 23 January, 24:00h, latest. Both, the group presentation and the individual co-assessment constitute together the basis for the individual assessment of this course.