Vorlesungsverzeichnis

Vorlesungsverzeichnis

Suchen Sie hier über ein Suchformular im Vorlesungsverzeichnis der Leuphana.

Veranstaltungen von Prof. Dr. Wiebke Ina Yvonne Keller

Lehrveranstaltungen

Angewandte Marktforschung (Seminar)

Dozent/in: Wiebke Ina Yvonne Keller

Termin:
wöchentlich | Montag | 16:15 - 17:45 | 20.10.2025 - 30.01.2026 | C 12.102 Seminarraum

Sustainable M&E: Sustainable Marketing (Seminar)

Dozent/in: Wiebke Ina Yvonne Keller

Termin:
wöchentlich | Dienstag | 10:15 - 11:45 | 20.10.2025 - 30.01.2026 | C 12.101 Seminarraum

Inhalt: The teaching will be done by Wiebke Keller (www.uni-tuebingen.de/wiwi/marketing / www.wiebke-keller.de) In this seminar, students discuss sustainable marketing strategies. They deal with topics such as the integration of ecological and social responsibility into marketing strategies, sustainable consumer behaviour and responsible brand management. This is done in line with current research literature. In diesem Seminar diskutieren Studierende Strategien des nachhaltigen Marketings. Sie beschäftigen sich mit Themen wie der Integration ökologischer und sozialer Verantwortung in Marketingstrategien, nachhaltigem Konsumverhalten und verantwortungsbewusster Markenführung. Dies geschieht entlang der aktuellen Forschungsliteratur.

Leuphana Bachelor - Major International Business Administration & Entrepreneurship - Sustainable Management & Entrepreneurship

M&E in Digital Age: Digital Marketing (Seminar)

Dozent/in: Wiebke Ina Yvonne Keller

Inhalt: The teaching will be done by Wiebke Keller (www.uni-tuebingen.de/wiwi/marketing / www.wiebke-keller.de) This seminar explores the impact of artificial intelligence (AI), digitalization, and smart technologies on modern marketing. Students gain insights into data-driven decision-making, automation, and personalized marketing strategies. The focus is on understanding how smart technologies transform consumer interactions, optimize marketing campaigns, and drive business innovation in a rapidly evolving digital landscape.

Leuphana Bachelor - Major International Business Administration & Entrepreneurship - Management and Entrepreneurship in the Digital Age

M&E in Digital Age: Entrepreneurial Marketing (Seminar)

Dozent/in: Wiebke Ina Yvonne Keller

Inhalt: The teaching will be done by Wiebke Keller (www.uni-tuebingen.de/wiwi/marketing / www.wiebke-keller.de) This seminar focuses on how new and growing ventures design and execute marketing under uncertainty, scarce resources, and limited data. We connect core marketing ideas to venture realities, how customer insight informs a sharp value proposition and positioning, how choices in pricing, channels, and communication create traction. Students independently search the current literature at the marketing–entrepreneurship interface; we then critically engage with and synthesize the latest academic literature.

Leuphana Bachelor - Major International Business Administration & Entrepreneurship - Management and Entrepreneurship in the Digital Age

Betreuung Abschlussarbeiten SoSe 2026 - Marketing (Belegung)

Dozent/in: Wiebke Ina Yvonne Keller

Inhalt: TOPICS The Professorship of Marketing supervises Bachelor and Master theses in the area of marketing that are based on quantitative empirical analysis. Topic wises a main focus is not pricing and retailing topics, as well as in interdisciplinary approaches linking marketing to other disciplines. However, in general although all other topics are welcome if they are linked to quantitative marketing research. I will give an overview of topics that you can work on especially for the Bachelor students during the information session. Master students can work with these topics as well but also can suggest their own topics. APPLICATIONS 1. You need to come to the information session. I will not take supervisees without a prior information session. *** Open information session *** Tue, 04.11. 8:30-9:30 (am) Tue, 18.11. 8:30-9:30 (am) Topic: Master Thesis Information Marketing https://zoom.us/j/97346290206?pwd=o2yWbNrX0RaSR23sapAXFhazrhA1qX.1 Meeting-ID: 973 4629 0206 Kenncode: 523900 2. Application via myStudy The application deadline is communicated by the Study Dean’s Office, and selection decisions are communicated in keeping with the regulations by the Study Dean’s Office. For an application to be complete, it is indispensable to upload: • an up-to-date performance record from QIS/myCampus/the Leuphana app and • a 1-side proposal describing your topic, including a working title, research question, describing the data and method you want to use. Please use the folder “applications” on myStudy to do so. If the number of applications exceeds available supervision capacities, decisions on acceptance/rejection are made based on your proposal. MEETINGS The first meeting is to discuss directions of your research project and give advice in regarding the focus of your analysis. In the second meeting we will discuss the final outline of your theses and have room for Q&A. COLLOQUIUM/FORUM Based on current study regulations, Bachelor students are required to take a Bachelor Colloquium, and Master students a Master Forum. You may select any of the ones on offer. FORMAL REQUIREMENTS Final theses needs to follow the style guide for academic writing. You (will) find the style guide under “Material” on myStudy. The submission format is set by the current study regulations. DEFENSE (only for Bachelor Theses) After submission and assessment of your thesis, we will have a ZOOM meeting in which you defend your final thesis. This meeting will take maximum of 30 min. For this meeting, we ask you to prepare a 5-min summary of the key arguments of your final thesis (slides are optional).

zusätzliche Angebote - Bewerbungsverfahren für die Betreuung von betriebswirtschaftlichen Abschlussarbeiten - 1. Bewerbungsphase für die Betreuung der betriebswirtschaftlichen Abschlussarbeiten