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Sustainable User Innovation & Market Creation (Seminar)

Dozent/in: Steffen Farny

14-täglich | Montag | 10:15 - 13:45 | 12.10.2020 - 29.01.2021 | C 40.256

Inhalt: This course provides students with a comprehensive understanding of innovative approaches to creating new offers and new markets, paying attention to sustainability contexts and thereby helping to prepare them for responsible management. We will explore (a) innovative methods to idea generation, (b) the role of different stakeholders, e.g. users, in innovation processes and (c) finding and navigating suitable markets for new products / services. The course applies a change agent approach to teach transformative knowledge on innovation processes. Session overview: Part 1: Sustainability Impact and Responsible Management Session 1: What is? Sustainability Think Tank Workshop Part 2: Sustainable User Innovation Session 2: Who is? The Role of Users in Design-Thinking Processes Part 3: Innovation Processes Session 3: What if? User-driven Idea Generation Session 4: What wows? Sustainable Value Proposition Part 4: Market Creation Session 5: What works? Creating and Navigating Markets Session 6: What then? Stakeholder Dynamics in Innovation Ecosystems Part 5: Student Presentation of Sustainability Innovations Session 7: Student Presentation of group work results