Vorlesungsverzeichnis

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung (Seminar)

Inhalt: In diesem Modul werden die Grundlagen der Nachhaltigkeitskommunikation dargelegt und anhand von relevanten Handlungsfeldern der Nachhaltigkeitskommunikation veranschaulicht. Dabei werden die theoretischen Bezüge der Soziologie, Psychologie, Kommunikations- und Medienwissenschaften sowie der Bildungswissenschaften aufgezeigt.

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung (Seminar)

Dozent/in: Karoline Pöggel

Inhalt: In diesem Modul werden die Grundlagen der Nachhaltigkeitskommunikation dargelegt und anhand von relevanten Handlungsfeldern der Nachhaltigkeitskommunikation veranschaulicht. Dabei werden die theoretischen Bezüge der Soziologie, Psychologie, Kommunikations- und Medienwissenschaften sowie der Bildungswissenschaften aufgezeigt.

Introduction to Sustainability Communication (Vorlesung)

Dozent/in: Senan Gardiner

Termin:
wöchentlich | Donnerstag | 10:15 - 11:45 | 04.04.2022 - 08.07.2022 | C HS 2

Inhalt: This lecture provides theory and empirics that you can apply in the accompanying seminar and the associated assignment (ppt and written report). The course deliberately takes an interdisciplinary approach. While environmental psychologists make nice academic careers staying in their disciplines, in practice behaviour change interventions generally need to engage with the wider context of behaviour to succeed. You can refer in your reports to any of the theories and perspectives that I present to you (or relevant others), as rationales for your campiagn designs, but I recommend the 'Individual, Social and Material' (ISM) model and/or the 'COMBI' model (the latter is operationalised by the 'behaviour change wheel'). The ISM model synthesises psychological, sociological and sociotechnical insights. The COMBI model is more psychological but does also take account of the physical context of behaviour. The lecture firstly explains why it is naïve to expect behaviour change for sustainability to be achieved through communication efforts (campaigns) alone and why such change requires attention to broader factors, notably social and cultural context, economic factors and infrastructure around us. Nonetheless, and secondly, the module draws on the same contributory disciplines to explain how to make the best of communication efforts: how attention to wider social and other factors can enhance communication initiatives. The lecture takes place weekly, after which there is one seminar per week. There are 4 seminar groups of about 45 students. While these are led by different teachers, they are identical except for the style and background of the teacher. There is little formal/didactic teaching in the seminar: rather the seminar leader will comment on your thinking and planning of the behaviour change campaigns. The campaigns are hypothetical: you do not need to deliver them in practice, rather you are planning a campaign. You do need to show reasoned use of theory in your presentation and report and this is best assured by taking advice from the seminar leader. A report template guide is uploaded to help you. The lectures present a view of behaviour change for sustainability as requiring attention to a broad range of factors, a view substantiated through reference to some of the main theoretical perspectives and illustrative studies. The course is introductory and if interested you can follow up with readings in more depth in an accompanying Masters course. Relevant papers and the lecture slides are available in myStudy, in addition to guidance on the structured readings.

Introduction to Sustainability Communication - planning of campaigns (Seminar)

Dozent/in: Senan Gardiner

Termin:
wöchentlich | Dienstag | 12:15 - 13:45 | 04.04.2022 - 08.07.2022 | C 14.202 Seminarraum

Inhalt: The seminars are a context in which you design hypothetical behaviour change campaigns for sustainability, building on learning from the lectures. The first four seminars include structured reading sessions to enhance your familiarity with key theoretical perspectives. The seminar leader is there to help you, but the ideas primarily need to come from yourselves. The lectures explain why it is naïve to expect behaviour change for sustainability to be achieved through communication efforts (campaigns) alone and why such change requires attention to broader factors, notably social and cultural context, economic factors and infrastructure around us. The lecture nonetheless draws on the same contributory disciplines to explain how to make the best of communication efforts: how attention to wider social and other factors can enhance communication initiatives. Communication is limited in its potential effect, but it is of course still of value. Accompanying the lecture is a seminar series organised as 4 seminar groups of 40 students. While these are led by different teachers, they are identical except for the style and background of the teacher. There is little formal/didactic teaching in the seminar: rather the seminar leader will comment on your thinking and planning of the behaviour change campaigns. The campaigns are hypothetical: you do not need to deliver them in practice; rather you are planning a campaign. After several weeks, when you are more confident in your planning and the seminar leader has agreed with what you are planning, you can meet at other times and places instead of the seminar, but the seminar space is available to you at the set times. You do definitely need to attend the seminar in the first four weeks, however, as this is when the structured reading takes place, as described in the seminar description. Moreover you do need to show reasoned use of theory in your presentation and report and this is best assured by taking advice from the seminar leader. Relevant papers and the lecture slides are available in myStudy, in addition to guidance on the structured readings. The seminar teachers can provide additional guidance.

Vorlesungsverzeichnis

Lehrveranstaltungen

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung (Seminar)

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung (Seminar)

Introduction to Sustainability Communication (Vorlesung)

Introduction to Sustainability Communication - planning of campaigns (Seminar)