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Start > Masterprogramm Sustainability: Global Sustainability Science (M.Sc. Double Degree) -> Vertiefte Perspektiven der Humanwissenschaften -> Market-oriented Sustainability Management

Lehrveranstaltungen

Market-oriented Sustainability Management (Seminar)

Dozent/in: Jean-Pierre Imbrogiano, Stefan Schaltegger

Inhalt: This course is organised in three parts: a) elearning video lectures on corporate sustainability with short multiple choice tests for self-checks, b) on-campus lectures on market-oriented sustainability management and sustainability marketing, c) group assignments analysing real cases of product categories for which market-oriented sustainability management perspectives will be developed. At the online meeting on 28 October 2022, there will be an introduction to the course, an explanation of the tasks, and a division in groups along with task allocation. The online meeting on 9 December 2022 will be held to provide initial feedback on group work and further guidance for task completion. In preparation of the course, participants use the elearning module "Corporate Sustainability", which provides an introduction to the fundamentals of sustainability management and creates a basic understanding for corporate sustainability. Additionally, a reader is provided at the library with updated sustainability management and marketing content. Students with good prior knowledge in sustainability management can pass the elearning part very efficiently and check their current knowledge. Students without prior knowledge receive an introduction to corporate sustainability which, in the combination of the books in the reader, the elearning lectures and a multiple-choice test, provides an overview. Link to the elearning introductory course "Corporate Sustainability" on Moodle: https://moodle.leuphana.de/course/view.php?id=5078 The core part of the course will be held on campus and in blocks on Fridays and Saturdays throughout January 2023. These sessions will combine impulse lectures on market-oriented sustainability management with presentations from the groups. Each block will develop a different perspective on the topic matter as well as the product categories the groups work on. Thereby the course will develop positivist, interpretive, critical, pragmatist, and sustainable future-oriented perspectives on matters of sustainability management. Theoretical approaches are illustrated and discussed through product categories and real cases to create a solid understanding of market-oriented sustainability management. The assignments are dealt with in groups in parallel to the lectures. Presentations and a written final report constitute the basis for the assessment of this course.