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Entrepreneurial Psychology (Vorlesung)

Dozent/in: Michael Gielnik, Jakob Weers

wöchentlich | Dienstag | 10:15 - 11:45 | 16.10.2023 - 02.02.2024 | C 12.105 Seminarraum

Inhalt: The course deals with entrepreneurship from a psychological perspective. Entrepreneurship is a process consisting of (1) identifying opportunities, (2) developing opportunities, and (3) exploiting opportunities. A key success factor in entrepreneurship is action by the individual entrepreneur. The course therefore covers psychological theories and topics to understand successful actions along the phases of the entrepreneurial process. Specifically, the course covers the topics of personal initiative, human capital (prior knowledge and creativity), uncertainty and ambiguity reduction, bricolage, effectuation, action planning, and financial bootstrapping. These topics are linked to the concepts of the business model and the lean startup approach.