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Entrepreneurial Strategy (Vorlesung)

Dozent/in: Markus Reihlen

wöchentlich | Donnerstag | 10:15 - 13:45 | 21.05.2024 - 02.07.2024 | C 12.105 Seminarraum | Slot 2; VL-Woche 8-14

Inhalt: The rise of the digital economy creates a new blueprint for competition. Instead of creating and sustaining firm-specific competitive advantages, the new competition puts ecosystems and networks at the center of entrepreneurial strategies. Several factors have contributed to this networked-based approach, such as the need for deepening specialization as firms struggle to deliver increasingly complex products and services, the emergence of the Internet of Things, and the growing ubiquity of inexpensive, fast, and digital networks. These drivers have created the conditions for the emergence of entirely new industries or transformed existing industries as they became visible in the field of enterprise software, online social networks, video games, and retailers. Think about Blackberry, which captured the lion’s share of the smartphone market that it largely created for years. In February 2022, the firm announced it would cease operations and development of a new Blackberry smartphone. More recent political events with the Russian invasion of Ukraine and the recent conflict in the Middle East, particularly between Israel and Gaza, have disrupted implicit assumptions of the world order. We will experience political, economic, and cultural destabilization of our global economy, moving into uncharted waters, which entrepreneurial strategy needs to address.