course-schedule

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung 1 (Seminar)

Inhalt: In diesem Modul werden die Grundlagen der Nachhaltigkeitskommunikation dargelegt und anhand von relevanten Handlungsfeldern der Nachhaltigkeitskommunikation veranschaulicht. Dabei werden die theoretischen Bezüge der Soziologie, Psychologie, Kommunikations- und Medienwissenschaften sowie der Bildungswissenschaften aufgezeigt.

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung 2 (Seminar)

Dozent/in: Andreas Möller

Inhalt: In diesem Modul werden die Grundlagen der Nachhaltigkeitskommunikation dargelegt und anhand von relevanten Handlungsfeldern der Nachhaltigkeitskommunikation veranschaulicht. Dabei werden die theoretischen Bezüge der Soziologie, Psychologie, Kommunikations- und Medienwissenschaften sowie der Bildungswissenschaften aufgezeigt.

Introduction to Sustainability Communication (Vorlesung)

Dozent/in: Paul Upham

Termin:
wöchentlich | Donnerstag | 10:15 - 11:45 | 01.04.2019 - 05.07.2019 | C HS 3

Inhalt: The lecture firstly explains why it is naïve to expect behaviour change for sustainability to be achieved through communication efforts (campaigns) alone and why such change requires attention to broader factors, notably social and cultural context, economic factors and infrastructure around us. Nonetheless, and secondly, the module draws on the same contributory disciplines to explain how to make the best of communication efforts: how attention to wider social and other factors can enhance communication initiatives. This lecture takes place weekly (with exceptions), after which there is one seminar per week. Accompanying the lecture is a seminar series organised as 4 seminar groups of 40 students. While these are led by different teachers, they are identical except for the style and background of the teacher, with the exception that one group (Paul Upham’s) is held in English. There is little formal/didactic teaching in the seminar: rather the seminar leader will comment on your thinking and planning of the behaviour change campaigns. The campaigns are hypothetical: you do not need to deliver them in practice, rather you are planning a campaign. After several weeks, when – and only when - you are more confident in your planning and the seminar leader has agreed with what you are planning, you can meet at other times and places instead of the seminar, but the seminar space is available to you at the set times. You do definitely need to attend the seminar in the first four weeks, however, as this is when the structured reading takes place, as described in the seminar description. Moreover you do need to show reasoned use of theory in your presentation and report and this is best assured by taking advice from the seminar leader. The lectures present a view of behaviour change for sustainability as requiring attention to a broad range of factors, a view substantiated through reference to some of the main theoretical perspectives and illustrative studies. The course is introductory and if interested you can follow up with readings in more depth in an accompanying Masters course. Many of the lectures draw on the research of Paul Upham and colleagues, but you will be exposed to a wide variety of perspectives and we can point you to further perspectives outside of the lecture. Relevant papers and the lecture slides are available in myStudy, in addition to guidance on the structured readings. The seminar teachers can provide additional guidance, or please contact Paul Upham.

Introduction to Sustainability Communication - Campaign Development 3 (Seminar)

Dozent/in: Karoline Pöggel

Inhalt: In diesem Modul werden die Grundlagen der Nachhaltigkeitskommunikation dargelegt und anhand von relevanten Handlungsfeldern der Nachhaltigkeitskommunikation veranschaulicht. Dabei werden die theoretischen Bezüge der Soziologie, Psychologie, Kommunikations- und Medienwissenschaften sowie der Bildungswissenschaften aufgezeigt.

Course Schedule

Lehrveranstaltungen

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung 1 (Seminar)

Einführung in die Nachhaltigkeitskommunikation - Kampagnenplanung 2 (Seminar)

Introduction to Sustainability Communication (Vorlesung)

Introduction to Sustainability Communication - Campaign Development 3 (Seminar)