Course Schedule

Start > Leuphana Bachelor (B.A./B.Eng./B.Sc./LL.B.) -> Major International Business Administration & Entrepreneurship (ab Studienbeginn WiSe 19/20) -> Management and Entrepreneurship Research

Lehrveranstaltungen

Challenges of data-driven business models and innovations: When and why do consumers share their data? (Seminar)

Dozent/in: Monika Imschloß

Termin:
 14-täglich | Dienstag | 16:15 - 19:45 | 03.04.2023 - 07.07.2023 | C 6.317 Seminarraum

Inhalt: This seminar comprises three major pillars: i) Theoretical foundation: Discussion and understanding of challenges and opportunities of data-driven business models from a theoretical perspective. ii) Methodological foundation: To understand the value of data from a customer-perspective, it is necessary to acquire knowledge about the methods that firms can use to obtain this knowledge. Therefore, this seminar includes a basic overview of methods suitable for identifying why or to what extent passing on data matters to customers. In particular, we will focus on experiments as means how companies can gain an understanding of the conditions that are necessary for customers to share their data. iii) Application of theoretical and methodological knowledge: Designing and analyzing your own experiment in a group of students to obtain insights on how data can be obtained for data-driven business models and innovations.

Researching Organization and Entrepreneurship through Ethnographic Methods (Seminar)

Dozent/in: Ellen Nathues

Termin:
 14-täglich | Dienstag | 16:15 - 19:45 | 03.04.2023 - 23.04.2023 | C 6.026 Seminarraum
Einzeltermin | Fr, 28.04.2023, 08:30 - Fr, 28.04.2023, 17:30 | C 6.026 Seminarraum | This is part of a two-day research workshop where students will experiment with ethnographic methods in the field, under supervision and with the support of the teacher.
Einzeltermin | Sa, 29.04.2023, 08:30 - Sa, 29.04.2023, 17:30 | C 6.026 Seminarraum | This is part of a two-day research workshop where students will experiment with ethnographic methods in the field, under supervision and with the support of the teacher.
Einzeltermin | Di, 16.05.2023, 16:15 - Di, 16.05.2023, 19:45 | C 6.026 Seminarraum
Einzeltermin | Di, 13.06.2023, 14:15 - Di, 13.06.2023, 19:45 | C 6.316 Seminarraum | In this final session, students will present their research work to the others and gather valuable feedback from the teacher and their peers as input for their final term paper.