Course Schedule
Lehrveranstaltungen
Critical Perspectives on the Influencer Industry (Seminar)
Dozent/in: Laura Hille
Termin:
14-täglich | Donnerstag | 09:45 - 13:15 | 21.10.2024 - 21.11.2024 | HMS D22
Einzeltermin | Do, 05.12.2024, 09:45 - Do, 05.12.2024, 13:15 | HMS 231/232 | Einmaliger Raumwechsel am 05.12.
14-täglich | Donnerstag | 09:45 - 13:15 | 19.12.2024 - 31.01.2025 | HMS D22
Inhalt: Influencers are everywhere. At least it can often feel this way. We are at a point when the influencer industry has penetrated the mainstream to an unprecedented degree. It is a fascinating moment to reflect on a figure which finds itself at the interface between a number of societal transformations: Emerging as a symptom of, and a response to, the economic precarity after the 2008 financial crash, the influencer industry offered opportunities for creative professionals to leverage their social and cultural capital into alternative streams of income. The market for influencers then soared during the COVID-19 pandemic when the public became dependent on social media for retail and social activity. Simultaneously, we are seeing a significant shift in the business model of social media firms, such as a move towards subscription models and a decline in advertising revenue driven by the economic downturn. In this seminar, we will try to make sense of influencers and of social media platforms as part of our economic condition.
Media Innovation and Entrepreneurship (Seminar)
Dozent/in: Christopher Buschow
Termin:
14-täglich | Donnerstag | 09:45 - 13:15 | 21.10.2024 - 31.01.2025 | HMS | HMS 216
Einzeltermin | Do, 30.01.2025, 09:45 - Do, 30.01.2025, 13:15 | HMS 231/232 | Raumwechsel
Inhalt: This course explores the nexus of media, innovation and entrepreneurship. Students acquire capabilities to develop new media businesses, either in start-ups or in established companies. They learn to identify emerging trends, identify innovative media products and understand the business models that are shaping the digital media market.