Vorlesungsverzeichnis

Vorlesungsverzeichnis

Suchen Sie hier über ein Suchformular im Vorlesungsverzeichnis der Leuphana.

Start > Leuphana Bachelor (B.A./B.Eng./B.Sc./LL.B.) -> Major International Business Administration & Entrepreneurship (ab Studienbeginn WiSe 19/20) -> Entrepreneurship Research

Lehrveranstaltungen

Challenges of data-driven business models and innovations: When and why do consumers share their data? (Seminar)

Dozent/in: Monika Imschloß

Termin:
14-täglich | Dienstag | 18:15 - 21:45 | 04.04.2022 - 08.07.2022 | C 6.316 Seminarraum

Inhalt: This seminar comprises three major pillars: i) Theoretical foundation: Discussion and understanding of challenges and opportunities of data-driven business models from a theoretical perspective. ii) Methodological foundation: To understand the value of data from a customer-perspective, it is necessary to acquire knowledge about the methods that firms can use to obtain this knowledge. Therefore, this seminar includes a basic overview of methods suitable for identifying why or to what extent passing on data matters to customers. In particular, we will focus on experiments as means how companies can gain an understanding of the conditions that are necessary for customers to share their data. iii) Application of theoretical and methodological knowledge: Designing and analyzing your own experiment in a group of students to obtain insights on how data can be obtained for data-driven business models and innovations.

Digital Entrepreneurship (Seminar)

Dozent/in: Jan Tänzler

Termin:
14-täglich | Donnerstag | 08:15 - 11:45 | 04.04.2022 - 08.07.2022 | C 40.152 Seminarraum

Inhalt: Digital enterpreneurship concerns the digital technology-driven discovery, creation, and exploitation of opportunities bringing about new products, services, and business models (Nambisan, 2016; Shane, 2012; Venkataraman, 1997). In this view, digital technologies may be at the heart of a new product (e.g. a new app) or be critical to the pursuit of an opportunity (e.g. small family-firm using a webbased platform such as Amazon or Etsy as a key distribution channel for a [nondigital] product). In this course, students get an insight into the topic of digital entrepreneurship. In small teams, the students develop solutions to real problems in the field of digitization of small and medium-sized companies in the region of Lüneburg.

Entrepreneurship Research (Seminar)

Dozent/in: Henning Schröder

Researching Entrepreneurship through Ethnographic Methods (Seminar)

Dozent/in: Boukje Cnossen