Vita

  • since June 2022: Head of the Institute for Experimental Business Psychology
  • 2003 - 2004: Dean of Business Psychology
  • Since 2000: Leuphana University of Lueneburg (formerly University of Applied Sciences in Lueneburg): Professor for Methodology and Market Psychology
  • 1999 - 2000: University of Applied Sciences in Nuremberg: Visiting Lecturer in Business Psychology
  • 1993 - 2000: GfK Nuremberg Market Research Institute: Senior Consultant
  • 1993: Ph.D. ("magna cum Laude“)
  • 1991 - 1992: Executive Manager of the PR agency "P.a.P. – Agency for Applied Psychology"
  • 1988-1991: Max-Planck-Institute of Psychological Research Munich
  • 1987: Diploma
  • 1981-1987: Psychology University of Wuerzburg

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Teaching