Course Schedule

Course Schedule

Start > Leuphana Bachelor (B.A./B.Eng./B.Sc./LL.B.) -> Major Betriebswirtschaftslehre (bis Studienbeginn WiSe 18/19) -> Herausforderungen in der betriebswirtschaftlichen Forschung und Praxis

Lehrveranstaltungen

Free Elective - Leveraging Artificial Intelligence (AI) for Entrepreneurial Action (Seminar)

Dozent/in: Monika Imschloß

Inhalt: This is a course designed to learn about academic findings pertaining to the use of AI, but also to learn about the application of AI for entrepreneurial actions. Students should apply this knowledge to solve an AI-challenge. For doing so, the tentative outline of this course is as follows: 2.-30.4.: regular sessions on Tuesdays 2.15-3.45 24./25.05: Two days block seminar on Friday & Saturday (between 8.15-16.00) 1-2 regular sessions after the block seminar for presentations on Tuesdays 2.15-3.45 Structure and content: 1.) Theoretical Foundation – individual sessions - Students get an overview of academic research (primarily from the domain of marketing/business administration) on selected aspects of AI. - To be decided: This could include that students briefly present a designated paper in front of the class. 2.) Practical Foundation– individual sessions - Students get an initial understanding of how generative AI generally works. - Students get an overview and a first experience in working with different generative AIs (e.g., ChatGPT, DALL-E). 3.) Application of Knowledge – block session - AI-Challenge: Leveraging Artificial Intelligence (AI) for Entrepreneurial Action. - Students will be introduced to an entrepreneurial case (e.g., create a business plan/pitch deck for xy or create a holistic marketing strategy for product xy). - Students will work on the case in student-teams and will apply AI to solve entrepreneurial challenges (e.g., idea generation, creation of marketing content, prototyping, business model development, etc.). - Teams will be coached