Vorlesungsverzeichnis

Vorlesungsverzeichnis

Suchen Sie hier über ein Suchformular im Vorlesungsverzeichnis der Leuphana.

Start > Masterprogramm Management (M.A./M.Sc.) -> Management Studies -> Entrepreneurial Project

Lehrveranstaltungen

Digital Entrepreneurship 1 (Seminar)

Inhalt: Course Description: In the seminar, we will address a real-life problem of a project partner of the “DigEn” project (cp. web link). This B2B service company from Lüneburg faces the challenge of acquiring new customers by digital means. But how to address this customer group digitally? Which platforms, i.e. social media channels do these customers use – if at all? What attracts them? What interests them? After building personas to better understand our project partner`s customers, we will use the design sprint framework to address the challenge. The design sprint is a structured but at the same time very creative step-by-step process that allows us to generate ideas, to prototype and to test. Thus, we will work in a very interactive manner, including both, individual work as well as team work in groups of about six students. Course Structure: Session 1: • Introduction and Theoretical Background • Meeting the Project Partner • Persona Development Session 2 (Design Sprint Day 1): • Map: Exploring the challenge Session 3 (Design Sprint Day 2): • Sketch: Generating ideas Session 4 (Design Sprint Day 3): • Decide: Choosing the best ideas and developing a storyboard Session 5 (Design Sprint Day 4): • Prototype: Building a prototype Session 6 (Design Sprint Day 5): • Test: Learning from customer interviews Session 7: • Presentation and Final Reflection

Masterprogramm Management - Management Studies - Entrepreneurial Project

Digital Entrepreneurship 2 (Seminar)

Dozent/in: Jan Tänzler

Termin:
wöchentlich | Montag | 14:15 - 15:45 | 18.10.2021 - 04.02.2022 | C 12.010 Seminarraum

Inhalt: This course deals with the topic of digital entrepreneurship. An e-commerce strategy is developed in small groups. The contents are: Market, Target Group, Customer Journey and Strategy.

Masterprogramm Management - Management Studies - Entrepreneurial Project

Digital Entrepreneurship 3 (Seminar)

Dozent/in: Jan Tänzler

Termin:
wöchentlich | Montag | 16:15 - 17:45 | 18.10.2021 - 04.02.2022 | C 6.317 Seminarraum

Inhalt: This course deals with the topic of digital entrepreneurship. An e-commerce strategy is developed in small groups. The contents are: Market, Target Group, Customer Journey and Strategy.

Masterprogramm Management - Management Studies - Entrepreneurial Project

Entrepreneurial Project (Seminar)

Dozent/in: Philipp Schröder, Maximilian Wagenknecht

Termin:
wöchentlich | Montag | 14:00 - 16:15 | 18.10.2021 - 04.02.2022 | C 11.319 Seminarraum

Inhalt: Die Studierenden eignen sich in dieser Veranstaltung grundlegende Kompetenzen für die Planung und Ausarbeitung eines gründungsbezogenen Projektes (Entrepreneurial Project) an. Das Wissen wird anhand von konkreten Fallbeispielen praxisnah vermittelt und durch etablierte Methoden aus dem Bereich Entrepreneurship ergänzt. Hierzu erfolgt im ersten Teil des Seminars eine inhaltliche Einführung seitens der Lehrenden gepaart mit der theoretischen Erarbeitung von Grundlagen seitens der Studierenden. Im zweiten Teil des Seminars erarbeiten die Studierenden in interdisziplinären Teams einen eigenen Business Plan und stellen diesen vor. Das Seminar beinhaltet u.a. folgende Schwerpunkte: Kritisches Arbeiten mit einem Business Case, zielgerichtete Anwendung des Business Model Canvas, Erstellung und Präsentation eines Business Plans. Das Seminar beinhaltet (sofern es das aktuelle Infektionsgeschehen zulässt) eine Exkursion zum Tempowerk HH-Harburg. Diese findet aller Wahrscheinlichkeit entweder am 06.12/13.12/20.12 statt. Weitere Informationen hierzu erhalten Sie in der ersten Veranstaltung.

Masterprogramm Management - Management Studies - Entrepreneurial Project

From research result to business idea - evaluating market potential and developing marketable approaches to exploiting scientific findings (Seminar)

Dozent/in: Friedrich von Rantzau, Carsten Wille

Inhalt: In this course the participants will try to figure out the market potential of new and somewhat innovative research results. Based on scientific findings that scientis at Helmholzzentrum Hereon have made, the students will work in interdiciplinary groups on first validations of possible markets and potential business modells. It will be a very open course - content will be given, but the design of the path is largely up to the participants. It is up to them whether they use the presented tools, which they will learn in this seminar, or fall back on other methods, which have already been learned in studies.

Masterprogramm Management - Management Studies - Entrepreneurial Project