Vita

Scientific and professional activity

- 2001: Appointment as Professor for General Business Administration, especially Marketing in the Department of Business Psychology
- 2000-2001: Project Manager at Roland Berger & Partner in the Competence Center "Consumer Goods and Retail", where she led the practice group "Customer Relationship Management (CRM)
- 1999 Doctorate (Dr. rer. pol.)
- 1998-2000 Senior Consultant at Cap Gemini Ernst & Young (Gemini Consulting) in the area of e-Commerce and e-Customer Relationship Management
- 1996 - 1998: Scholarship holder of the Stiftung Industrieforschung (Industrial Research Foundation)
- 1992 onwards: freelance management consultant for SMEs in the field of telecommunications
- 1990 - 1995: studies of business administration at the University of Siegen
- 1987 - 1990: Apprenticeship as a bank clerk (Volksbank e.G.) and subsequent work as a customer consultant (Bankhaus Hallbaum, Maier & Co. AG)

Projects

Publications

Activities

Press

Awards

Teaching