Prof. Dr. Kerstin Brockelmann

Portrait
21335 Lüneburg, Wilschenbrucher Weg 84, W213
Fon +49.4131.677-7715, kerstin.brockelmann@leuphana.de
Professor*in, Professorship of Business Administration, in Particular Marketing

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Vita

Scientific and professional activity

- 2001: Appointment as Professor for General Business Administration, especially Marketing in the Department of Business Psychology
- 2000-2001: Project Manager at Roland Berger & Partner in the Competence Center "Consumer Goods and Retail", where she led the practice group "Customer Relationship Management (CRM)
- 1999 Doctorate (Dr. rer. pol.)
- 1998-2000 Senior Consultant at Cap Gemini Ernst & Young (Gemini Consulting) in the area of e-Commerce and e-Customer Relationship Management
- 1996 - 1998: Scholarship holder of the Stiftung Industrieforschung (Industrial Research Foundation)
- 1992 onwards: freelance management consultant for SMEs in the field of telecommunications
- 1990 - 1995: studies of business administration at the University of Siegen
- 1987 - 1990: Apprenticeship as a bank clerk (Volksbank e.G.) and subsequent work as a customer consultant (Bankhaus Hallbaum, Maier & Co. AG)

Publications

Journal contributions

  1. Messeerfolgskontrolle im Spannungsfeld zwischen Theorie und Praxis: Eine empirische Untersuchung zur Messeerfolgskontrolle ausstellender B2B-Unternehmen
    Kerstin Brockelmann (Author) , Janet Wintjen (Author) , 03.04.2016 , in: PraxisWISSEN Marketing, 1 , p. 113-127 , 15 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

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Activities

  1. Gutachterin für ZEvA
    Kerstin Brockelmann (Reviewer)
    →

    Activity: Academic Consultant › Education

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Courses